Your Daily Denim Destination
The Sasson x Johnny Was collaboration, set to launch this week, merges the iconic heritage of Sasson Jeans with Johnny Was’s bohemian style. The campaign, starring supermodel Lily Aldridge, celebrates the return of Sasson, reimagined for a new generation with a blend of nostalgia and modern fashion. The first drop will include eight denim styles, […]
Levi’s(R) & JJJJound will launch there second collaborative capsule, following the success of their first joint collection, This season, focus shifts to a dark washed denim palette, presenting a ten-piece range of apparel and accessories that seamlessly blends timeless Levi’s® denim craftsmanship with JJJJound’s minimalistic design philosophy. Starting off the collection is the 501® ’93 Jeans, made from […]
Chanel is introducing a new accessory – part watch, part wired headphones – linked together with the brand’s trademark chain. The collaboration is about the luxury brand and Lily-Rose Depp with headphones/necklace/watch wearing a super cute denim skirt! The reason why Chanel chose Lily-Rose is because she is one of the celebs bringing wired headphones back […]
Levi’s® and Kiko Kostadinov partnered on their first collaborative project encompassing both men’s- and womenswear. Each capsule collection premiered as an integrated component of Kiko’s mainline runway shows during Paris Fashion Week earlier this year in January 2024 and March 2024, respectively. On the Menswear side, Kiko Kostadinov reinterpreted Levi’s® Engineered Jeans™ archival features from the 1990s, […]
Hudson Jeans will launch a 17-piece collection with supermodel and actress, Brooks Nader, in March 2025. In addition to fashion basics, the line will include a new Hudson denim fit called the Beth Straight. This new style will also feature Hudson’s signature rear flap pocket. Nader collaborated closely with the Hudson team to create the […]
Ralph Lauren’s latest collaboration with Naiomi Glasses, a seventh-generation Diné (Navajo) weaver, is part of their Artist-in-Residence program and has garnered significant attention. The third drop of this collaboration, expected in August 2024, continues to showcase the intricate and culturally rich designs that reflect Navajo weaving traditions. This collection, named “Denim Dream,” is a tribute […]
PacSun teamed with Pinterest for a series of experiences that support the launch of the “Better in Baggy” fall 2024 ad campaign focused on baggy denim. Oh and btw, didn’t we mention in our feature yesterday?!? Baggy jeans are really a thing… The “Better in Baggy” campaign celebrates the return of baggy denim, focusing on […]
Charli xcx’s Brat summer is continuing full-steam ahead – and now Billie Eilish is on board. And there’s baggy denim included!
Forever 21 is kicking off this year’s back-to-school season with a nod to nostalgia, unveiling a collaboration with the iconic denim brand Lee®. Inspired by the soulful Americana of the ‘70s and Lee’s iconic Rider™ Jacket, the limited-edition collection introduces a range of trendy pieces celebrating retro denim classics. The Forever 21 x Lee Collection is centered around the denim, which delved into Lee’s rich heritage, […]
After a successful first launch in 2022, Wrangler® yesterday announced the launch of the second installment of Wrangler Reborn™ . Which is the brand’s latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe. Producing on-trend […]