Your Daily Denim Destination
Tommy Hilfiger announced the Spring 2026 campaign as an invitation into Mr. Tommy Hilfiger’s world of ease, warmth and entertainment. Inspired by four decades of blending fashion with art, music, entertainment and sport, the campaign reflects a lifestyle built on confidence, charm and the joy of living well. “For forty years, I built my brand around […]
KSENIASCHNAIDER presented their F/W2026 collection “Denim Workshop” at London Fashion Week. Conceived as a study of denim beyond the fabric itself, Denim Workshop explores denim as construction, illusion and system. This season, the material exists in multiple states: knitted, printed, quilted, reconstructed and displace. F/W2026 marks a refined direction for the brand while preserving its […]
The 7 For All Mankind Fall 2026 collection marked a major reset for the brand. And is also its first-ever runway show which took place during the New York Fashion Week under the brand’s new creative director, Nicola Brognano. Oh yeah Y2K – hello and welcome back micro mini skirt and skinny jeans! This was […]
The collaboration between Madewell and Benjamin Talley Smith is a limited-edition denim capsule and it’s one of the most craft-focused denim projects the brand has done. Talley is known in the industry as the “denim whisperer”. He is totally obsessed with fit, wash, and the construction of his denims. “Over 20 people touch the jeans- […]
The Silver Jeans Co. x Alex Sampson Spring 2026 campaign, titled “What’s Your Truth”, leans heavily into authenticity, music, and personal storytelling. Sampson was named People magazine’s emerging artist to watch in 2023. He was also a semi-finalist on the 19th season of “America’s Got Talent”. As part of the campaign, the “Pretty Baby” singer has […]
The Coach Spring 2026 collection featured oversized jeans and workwear pieces made from repurposed denim, grounding the show with a rugged, lived-in feel that balanced Coach’s mix of polish and city grit. Creative director, Stuart Vevers, framed the collection as a blend of urban grit and refined polish with denim as one of the anchors […]
Once again New York was a center ofof fahsion week, And once again nothing was more present then denim and we absolutely 💙!! And especially, double denim isn’t just a nostalgic nod. It’s reinterpreted with modern textures, oversized tailoring, and runway-ready details. Whether you go for matching denim separates or layer different denim pieces creatively, […]
This past Sunday, exactly during Super Bowl, Levi’s launched “Behind Every Original”, a bold new global campaign celebrating the people who push culture forward. And there’s one cheeky twist. Debuting during one of the biggest sporting moments of the year, the anthem film “Backstory” flips expectations by showcasing celebrity icons and everyday originals exclusively from […]
Stella McCartney doesn’t treat denim simply as a fabric. In fact, she elevates her denim with technology and sustainability at the core. Stella McCartney has long been a leader in ethical luxury, and Spring 2026 was no exception: PURE.TECH Denim: McCartney introduced denim woven with air-purifying technology which actively absorbs and neutralizes pollutants like CO₂ […]
Pacsun released its newest men’s and women’s spring campaign for 2026. Shot in sun-soaked locations across Brazil, the campaign highlights an all-local cast of youth models, capturing the country’s vibrancy and beauty with Pacsun’s latest styles. The setting serves as a cultural reference point, reflecting the global influences shaping how young consumers dress, travel, and […]