Mavi – TENCEL™ with REFIBRA™ Technology

This past week Mavi announced its collaboration with TENCEL™ brand using TENCEL™ lyocell fibers with  REFIBRA™ technology in its FW23 Recycled Blue collection. The collaboration is a capsule of women’s premium denim pieces that combine breathability, durability, and comfort, all the while propelling the brand towards a cleaner and greener future. This initiative supports Mavi’s goal of having 100% sustainable denim by […]

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Kingpins Amsterdam – October 18th & 19th, 2023

Kingpins next edition will be happening in Amsterdam on October 18th and 19th, 2023. You can find the he exhibitor roster and program on the Kingpins Amsterdam website as well as on the KINGPINS APP If you are planning on visiting this show, don’t wait for the last moment = you can register here. About the show: “We […]

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Denim Looks Spring 2024 – Get Inspired!

Sometimes we like to feature designers here @Denimology who are not basically all about denim. But rather Haute Couture and ready-to-wear. Being that denim is probably one of the most well known fabric in the world, there are always more of couture designers “dabbing” in denim as well. And sometimes what they come up with […]

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Trending This Fall – Brown Jeans

We’ve just spent a whole spring and summer season all about Barbie pink. Nothing wrong about that – it’s just that it’s time for us to move on. Pink is a great color and we’ll definitely keep it in our closet to wear again during the cold dark winter months to lighten up our grey […]

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EmRata x AG Jeans

This fall AG Jeans teamed up with the multi-hyphenate model, actress and entrepreneur, Emily Ratajkowski, to serve as the creative director for a 21-piece women’s capsule collection. Centered on versatile staples that mix and match, the brand said the collection reflects the AG aesthetic as well as Ratajkowski’s personal style.  The capsule—priced from $98 to […]

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Diesel – Welcome to Find The D

Welcome back Diesel! Once again they’ve come up with a super fun idea to make us smile. We’ve really missed their customary cheeky ad campaigns and all and are more than ready to play a new game with them! Are you ready for the “Find the D. Diesel FW23 Photo Hunt Contest”? HOW TO PLAY […]

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Gap – Fall 2023 Ad Campaign

Gap reimagines what it means to champion originality with the unveiling of its Fall 2023 adult campaign featuring a compelling cast of talent who exemplify originality and self-expression. The diverse global cast bridges generations and represents the creative spirit. Their backgrounds span art, music, fashion, activism and film and their unique backgrounds exemplify being original. […]

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Forever 21 – Back To School New Denim!

When we are shopping for jeans, what’s better than buying top trending denim styles for super reasonable prices? Absolutely nothing! So if you are looking to renew your denim wardrobe, especially when soon it’s going to be that back-for-school time again, look no further. Forever 21 has just launched “Denim 21”, a new elevated fashion denim line, […]

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