Your Daily Denim Destination
G-Star collaborated with Irish Olympic gymnast, Rhys McClenaghan, for their fall 2024 ad campaign. This partnership highlights G-Star’s commitment to pushing boundaries by combining high-performance athleticism with innovative denim design. McClenaghan, known for his exceptional skills on the pommel horse, is featured performing his signature moves while wearing G-Star’s latest denim innovations. The campaign introduces […]
The Sasson x Johnny Was collaboration, set to launch this week, merges the iconic heritage of Sasson Jeans with Johnny Was’s bohemian style. The campaign, starring supermodel Lily Aldridge, celebrates the return of Sasson, reimagined for a new generation with a blend of nostalgia and modern fashion. The first drop will include eight denim styles, […]
Wrangler®, today launched Bespoke, a new collection of jeans developed by women for women. Created by an all-female design team with a campaign fronted by female Wrangler employees, Wrangler Bespoke introduces a new era in women’s denim design. The collection marks Wrangler’s most ambitious women’s line to date, inspired by in-depth research to address the challenges of finding the perfect […]
Levi’s(R) & JJJJound will launch there second collaborative capsule, following the success of their first joint collection, This season, focus shifts to a dark washed denim palette, presenting a ten-piece range of apparel and accessories that seamlessly blends timeless Levi’s® denim craftsmanship with JJJJound’s minimalistic design philosophy. Starting off the collection is the 501® ’93 Jeans, made from […]
Every fashionista, every fashion conscious person, every fashion blog and magazine have been declaring the death of skinny jeans. But what does this actually translate to in “real” life, huh? Tell us you haven’t (shamefully) reached into your closet and grabbed your last year’s favorite skinny jean… we hear you! And it was like most […]
Chanel is introducing a new accessory – part watch, part wired headphones – linked together with the brand’s trademark chain. The collaboration is about the luxury brand and Lily-Rose Depp with headphones/necklace/watch wearing a super cute denim skirt! The reason why Chanel chose Lily-Rose is because she is one of the celebs bringing wired headphones back […]
For his fall 2024 ad campaign, Tommy Hilfiger untied once again with Stray Kids. K-pop group Stray Kids has a long history with Hilfiger, including a much talked-about appearance at this year’s Met Gala. In the video, the group poses in front of Manhattan’s skyline, outfitted in Hilfiger’s new classic-meets-preppy menswear. Inspired by the layers […]
So ok, we know that fashion these days makes it easy for us to choose or our inseam length. Any inseam length will be okay because we’re just going to snip them off anyway. Right? No, absolutely not right. Because it’s not only about inseams, but about the whole fit of the jeans. The waist, […]
Fair enough. Let’s do it like the kids – dance! Remember Gap’s cutest ad campaign for their kid’s BTS campaign? So, the Gap dancing continues, and this time it’s about us (adults?!):-) The brand just launched their fall ‘Get Loose’ campaign starring Troye Sivan and dance group, CDK Company. Directed and choreographed by Sergio Reis. Set […]
Calvin Klein’s ad campaigns are something we enjoy watching every season! After featuring Camila Morrone, Jungkook and BLACKPINK‘s Jennie in his spring 2024 campaigns, now it’s Mingyu. The rapper, a member of supergroup, Seventeen, is the star of a new Fall 2024 Calvin Klein campaign. The iconic brand released the imagery Friday, flooding social media with photos […]