Your Daily Denim Destination
Exactly one year after their last launch, Los Angeles-based fashion brand, Frameis back with a new capsule. And it is their fourth collaboration with Ritz Paris. The prestigious hotel Ritz Paris on Place Vendôme is primarily known for its luxurious rooms and exemplary service. And once again it offers more than just plush beds and […]
In an unexpected, yet exciting, collaboration Carolina Herrera has partnered with FRAME for its first ever limited edition capsule collection. The capsule, which debuted at the Carolina Herrera Resort 2024 runway show in Mexico City this November, fuses Carolina Herrera’s classic elegance with FRAME’s expertise for denim. Thus creating a fresh and modern take on […]
This coming fall 2024 we will be seeing lots of “Déjà vu” denim fits, agreed. But there will also be variety of new looks and trends that expand beyond the traditional styles. Mainly, most of what we have seen already will be back with somewhat different details. Here are some of the standout trends: 1. […]
Keeping in touch with top trends is our favorite thing! And right now it’s totally all about wide-leg jeans.
Yes, we definitely do need to talk about skinny jeans. After all, this subject has probably been one of the biggest fashion controversies these past seasons.
After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]
We’ve had a lot of feedback from our readers about our skinny jeans feature. Outrageous exclamations as well as heart felt thank you notes. Most of you guys out there agreed with us, though – skinny jeans are a classic, a staple must-have in any denim lovers’ closet. But still, there were also quite a […]
If you haven’t figured it out yet, or still don’t want to believe it… there’s no way around it. The extreme wide leg is the very hottest denim trend this season. Interesting, how we went from super skinny to super wide-leg, right! But that’s what fashion is all about. Giving us a good reason (excuse) […]
A denim style that has been sneaking upon us for the past couple of years, the barrel-leg jeans, huh? Admitted, we haven’t been overly attentive to those before but now there is no more denying it – barrel-leg jeans are definitely a rising trend in 2024. To sum it up, barrel-leg, or balloon leg jeans […]
FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection. The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course! According to FRAME, the campaign is intended to show a […]