levis - Denimology

Levi’s® x sacai – Limited Edition Collaboration

By Lisette Geller May 30, 2025 No Comments

Levi’s® and Japanese fashion house sacai deliver a groundbreaking collection. reimagining Levi’s® iconic silhouettes through sacai’s distinctive lens of hybridization and experimental design. While embracing sacai designer and creative director Chitose Abe’s visionary approach to transforming familiar garments into unexpected new forms, the new Levi’s® x sacai collection celebrates the heritage of Levi’s® denim craftsmanship. The Levi’s® x sacai […]

Trend Reports

It’s Time Again – Get Ready For Denim Shorts!

By Lisette Geller May 19, 2025 No Comments

One of the best things about summer?! Well, obviously besides sun, beach/pool, outdoors! Denim shorts – bring it on! And this summer 2025 there are absolutely no limits when it comes to style, fit, leg-length, clean, distressed…. Denim shorts are not just a seasonal basic anymore but a key fashion statement, with almost every denim […]

Trend Reports

S/S 2025 – Hello Again, Low-Rise Jeans!

By Lisette Geller May 7, 2025 No Comments

Low-rise jeans are making a notable comeback this spring and summer, reimagined with modern silhouettes and styling. This resurgence blends early 2000s nostalgia with contemporary fashion sensibilities, offering a fresh take on a once-controversial trend. And bringing back the The Y2K era, a cultural phenomenon of the late 1990’s and early 2000’s. One of the other […]

Capsule Collection

Levi’s® – Elevated Blue Tab Collection for SS25

By Lisette Geller May 3, 2025 No Comments

As part of their spring/summer 2025 collection, Levi’s® just launched Blue Tab, the brand’s most elevated expression of denim to date. The new Spring/Summer 2025 collection reimagines Levi’s® iconic workwear roots with modern tailoring, refined fabrics, and subtle nods to the brand’s history. Throughout its history, Levi’s® has led denim forward by developing distinct styles […]

Events

SAINt JHN In LEVI’S® And Who Decides War

By Lisette Geller April 22, 2025 No Comments

SAINt JHN took the stage at Coachella Weekend 2 in a one-of-a-kind custom look created in collaboration with LEVI’S® and Who Decides War. Thus merging streetwear, spiritual symbolism, and SAINt’s signature love of denim. The look was not just fashion, it was a visual sermon, seamlessly tying together SAINt JHN’s aesthetic, and his powerful musical presence. Coming off the release of […]

Ad Campaigns, Collaborations

Levi’s® x Beyoncé – REIIMAGINE Part 3

By Lisette Geller April 17, 2025 No Comments

Levi’s® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations […]

Capsule Collection

Levi’s Lot 201 – 1890 Vintage Denim LE

By Lisette Geller March 25, 2025 No Comments

Levi’s once again has some great news for all of us vintage denim lovers – read on to find out. In the early 1890s, Levi Strauss & Co. introduced the Lot 201, a budget-friendly version of the groundbreaking iconic 501® pants. To continue the celebration of the 501® family legacy, the Levi’s® Vintage Clothing (LVC) team has recreated […]

Ad Campaigns, Collaborations

Levi’s® x Beyoncé – REIIMAGINE Part 2

By Lisette Geller February 26, 2025 No Comments

Levi’s® and Beyoncé continue their collaborative journey with the launch of “Chapter 2: Pool Hall” in the REIIMAGINE campaign. This chapter reinterprets iconic denim moments, blending Levi’s® heritage with Beyoncé’s artistic vision. In the “Pool Hall” campaign, Beyoncé dons a striking denim-on-denim ensemble, featuring a cropped jacket and high-waisted jeans adorned with crystal embellishments. The […]

Trend Reports

Always Trending – Classic Jeans For Men

By Lisette Geller February 24, 2025 No Comments

If there’s one thing to be said about the current men’s fashion in denim – it’s uber! Uber- and oversized, and destructed, and baggy… well, anything anti-fit. So then what if you’re not a guy who goes by fashion trends, but love your regular fit, or slim of even slightly relaxed jeans?! We hear you. […]

Trend Reports

Big/Bigger Or Skinny/Skinnier – Which is You?

By Lisette Geller January 27, 2025 No Comments

Here’s the thing. What made me think about this subject at all? Well, this morning I really got intrigued with my inbox! When I opened it, right on the very top two extreme juxtaposition, or very controversial, emails popped up on my screen. One saying on the subject line: Skinny jeans are back And the […]