Your Daily Denim Destination
If you are an unwavering denimhead and wouldn’t even consider any other denim than selvedge the “real” thing, then you will probably already know what’s coming up here! But for all of you “newbies”, you have very likely been wondering lately what all this talk about dark wash and selvedge denim is about. Well, we […]
On January 2nd, Levi’s launched its Lunar New Year collection for 2024 – the year of the dragon – as the 2023 year of the rabbit comes to a close. Lunar New Year marks the beginning of the lunar calendar, a time to celebrate as friends and families gather to welcome good luck and prosperity […]
If there is one photographer who always captures our attention during fashion weeks and the likes, it’s Phil Oh. Being a fashion blog, we receive the latest runway show and collection preview images all the time. But – speaking for myself – I find the street looks just as fascinating and interesting as any fashion […]
Levi’s has teamed up with iconic Japanese fashion brand, BEAMS, for their fourth joint collection. Building on the Super Wide offerings from their previous collaboration, the limited-edition Levi’s x BEAMS Super Wide V2 capsule pays tribute to the Levi’s heritage with elegant widened pieces inspired by classic 1944 styles, while the campaign honors the diversity […]
When you’re 5’4″ or under, shopping for the perfect pair of petite jeans can sometimes be quite nerve racking, discouraging, and – like in my case – where are my scissors 😂 Between gaping waists and inseams that don’t hit quite right, finding that magical pair that fits perfectly is the ultimate sartorial challenge. And […]
Levi’s® and New Balance Nod to Mountain Biking Culture in Latest Footwear Collaboration San Francisco, December 1, 2023 – Back in the early 1970s, young men and women started riding their “klunker” paperboy bikes up and down the fire protection roads in the mountains of Marin County, California. It was here, mountain biking was born. With the […]
The coolest end-of-the-year surprise for all denim heads! Levi’s® Vintage is doing it again 🙂 The iconic status of the 501® jean didn’t happen overnight. For 150 years, generation after generation has uniquely embraced this pair of jeans while the Levi’s® brand has leaned into both core elements and quirks that have made them so beloved. In […]
With the holidays officially right around the corner, Levi’s is excited to release the “It’s Giving Season” holiday campaign for 2023 with none other than Emma Chamberlain, where she shares “Emma’s Edit: The Gift Guide,” highlighting her ultimate Levi’s picks for the holiday season. Created with Emma’s distinct taste in mind, the campaign launches the new […]
KENZO and Levi’s® have teamed up to launch the KENZO x Levi’s® capsule collection. This collaboration – the first ever collaboration under Nigo at KENZO – fuses the cultural heritages of the Parisian-Japanese fashion house and the iconic American apparel company to create a collection composed of around 20 gender inclusive garments and accessories crafted […]
After the Second World War, biker culture in America exploded. One of the first Black motorcycle clubs formed in America, the East Bay Dragons, was established in 1959 in Oakland, California, right near the home of Levi’s® brand. In Black biker culture, there is an outsider sense, a danger, a pride, a respect, a commitment to […]