Mother Denim - Denimology

Shorts Season Coming Up – Yes, Please!

By Lisette Geller April 28, 2026 No Comments

And – of course – we’re talking about DENIM shorts here:-) Oh, and denim shorts aren’t just “coming” = they’re already redefining themselves for Summer 2026, and honestly, they’re very different from the old cutoffs. Denim shorts summer 2026, what’s actually happening: Mid-Length Shorts Are the New Standard Bermuda Denim Is Still Strong Clean Versus […]

Ad Campaigns

MOTHER x Marta Stewart Ad Campaign

By Lisette Geller March 19, 2026 No Comments

Martha Stewart stars in L.A.-based denim brand MOTHERs newest campaign for Spring 2026. In the campaign, Stewart shares some of her best one-liners, including that she’s always “punctually late”! Not only does this campaign break age stereotypes in denim advertising, but it’s also full of humor – somtehing we always need in our life! Yes, […]