Tommy Girl is back, and she’s bolder than ever! Curated by influencer and designer, Aleali May, the collection reimagines Tommy Hilfiger’s iconic looks through a modern lens. Btw, did you know that Tommy Girl was originally launched as a fragrance, back in 1996? Tommy Hilfiger’s Tommy Girl Summer 2025 campaign marks a bold revival of the brand’s iconic […]
Iron Heart, Motorcycle-Inspired Denim
Iron Heart is a renowned Japanese denim brand celebrated for its ultra-heavyweight, meticulously crafted jeans designed with motorcycle enthusiasts in mind. Founded in 2003 by Shinichi Haraki, formerly of Edwin, the brand emphasizes durability, classic styling, and exceptional craftsmanship. Iron Heart was originally made for bikers. And up until today, that focus guides the design […]
Wrangler’s Dual-Gender Collab with Pit Viper
Arriving just in time for the Spring/Summer season, Wrangler and Pit Viper have created “Xtreme”. This is a line of products engineered to withstand the toughest conditions, whether you’re barreling waves, kayaking through rapids, or jet skiing through the open blue water. Find out more below. Wrangler announced their collaboration on the first-ever collection of denim for […]
18th Bangladesh Denim Expo Happening Now
Industry people at the 18th Bangladesh Denim Expo believe that the country will continue to be an indispensable global sourcing destination even during the times of tariff and trade wars. Capacity building and innovation will be the building stone for the industry to sail through the uncertain times. The 2-day expo kicked off with 57 […]
AGOLDE – Jeans Made With Lycra EcoMade
AGOLDE partnered with The LYCRA Company to unveil LYCRA® EcoMade Fiber. This is an innovative stretch fiber derived from plant based materials like industrial corn. This groundbreaking partnership marks a pivotal moment for the denim industry. For the first time, AGOLDE’s Spring collection will feature a revolutionary combination of regeneratively grown cotton, Eco-Indigo dye, and LYCRA® EcoMade […]
45R Denim – Jeans Made From Scratch
45R is a Japanese brand renowned for its artisanal approach to denim, blending traditional craftsmanship with modern design. If you love “real” denim, if you are a convinced denimhead, then this is definitely a brand you should check out. The 45R core line includes men’s as well as women’s denim. Established in 1977, 45R emphasizes […]
So, What’s The Thing With Over-Long Jeans?
If you’ve checked out our lookbooks and our denim trend previews, then one thing you’ll have noticed for sure. Its all about over- and uber-long jeans. Ever wonder about the why? Does it really make sense? Is it all about making a fashion statement? Or is it because you’re all about anti-fit. The feeling of […]
Rag & Bone Launches The Miramar Jeans For Kids
Got kids? Want them to be your mini-me’s? Well – here’s some good news! Rag & Bone is bringing its viral denim printing technique to children’s wear. Named the Mini Miramar, this is a unisex collection of jeans based on the same styles which have been popular for adults. Like, for instance the joggers and […]
7 For All Mankind Spring 2025 Ad Campaign
7 For All Mankind presents its campaign for Spring Summer 2025, a project which champions bold self-expression and cultural connectivity. Featuring Mariacarla Boscono and newcomer, Mohamed Hassan, the campaign is shot by Theo Liu and styled by Elodie David. Through striking visuals and powerful storytelling, the next chapter of ‘Provocatively You’ amplifies the brand’s credibility […]
Denim Made in Paris: SUPERSTICH MFG
Superstitch MFG. is a Paris-based denim brand founded by French denim enthusiast Arthur Leclerq. The brand is dedicated to reviving the craftsmanship of vintage American workwear, producing garments that honor the heritage of denim while incorporating meticulous attention to detail. The brand’s philosophy centers on creating jeans “as they were,” emphasizing durability, functionality, and timeless […]