MASU – Tokyo Spring 2027 Menswear

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MASU is a Tokyo-based contemporary menswear fashion label established in 2017. The name MASU is derived from the Japanese verb ending in ‘~masu,’ used in polite expressions. In the same way that ‘~masu’ is used in daily life but never loses its value, MASU aims to maintain the same polite attitude over time, just as […]

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RHUDE – Spring 2027 Menswear Lookbook

Rhude Spring 2027 is a particularly interesting collection for your menswear denim tracking. Rhuigi Villaseñor is pushing Rhude further into a post-street wear, luxury-sportswear direction, incorporating football culture, Americana, and more sophisticated tailoring. Fall 2027 is a collection exploring the integration of sports and fashion. There are several important denim looks in the Spring 2027 […]

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AMIRI Spring 2027 – And What About Denim??

AMIRI Spring 2027 is definitely not the former distressed-rocker AMIRI denim. Mike Amiri shifted the collection toward a more polished, clean 1980’s Los Angeles. Well, here’s yet another brand swaying from beautifully distressed and ripped denims. What was once a denim brand known for amazing, truly unique jeans is now just another ex-denim brand digging […]

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Junya Watanabe Spring 2027 Mens Denim

The Junya Watanabe Spring 2027 menswear collection continued the designer’s long-running exploration of workwear and technical tailoring. And denim was one of the key materials. Rather than classic five-pocket jeans, Watanabe treated denim as a fabric for reconstruction and experimentation. And if you’re looking for some real stand-out jeans – Watanabe definitely is the designer […]

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Isabel Marant – Spring 2027 Menswear

Kim Bekker’s first standalone Isabel Marant Spring 2027 menswear collection wasn’t a denim-heavy show. But the denim that was included perfectly reflected the brand’s effortless, well-traveled aesthetic. The collection was built around the idea of a man who has “picked things up” from places like Ibiza, Seoul, Los Angeles, and Tangiers, resulting in clothes that […]

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Willy Chavarria – Spring 2027 Lookbook

Willy Chavarria is one of the few major designers not participating in the industry’s shift toward slimmer denim. Instead, he demonstrates that volume can still feel modern when it is precisely tailored and fluid rather than oversized for its own sake. This makes his denim an important counterpoint to the Spring 2027 trend narrative. While […]

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PHILIPP PLEIN – Spring/Summer 2027 Menswear

PHILIPP PLEIN debuted their Spring/Summer 2027 Collection at The PHILIPP PLEIN store in Corso Venezia during Milan  Fashion Week. The collection draws inspiration from the iconic summer in the city and the fashion-conscious men who live there. The German designer, Plein, noticeably shifted toward a cleaner, more tailored menswear collection before returning to the brand’s signature […]

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Acne Studios – Spring 2027 Menswear

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Acne Studios’ Spring 2027 menswear collection, designed by Jonny Johansson, explored office culture and workplace hierarchies, but denim remained one of the collection’s strongest storytelling tools. Rather than focusing on distressed jeans, Johansson reimagined office dressing through unexpected denim pieces, hybrid construction, and Acne’s signature irreverence. Also noteworthy is the fact that, unlike the oversized […]

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Dolce & Gabbana Spring/Summer 2027 Lookbook

For Spring/Summer 2027, Domenico Dolce and Stefano Gabbana presented “Vacanze Siciliane” (Sicilian Holidays), a collection inspired by the relaxed elegance of Sicily in the 1950s and 1960s. “Sicily is the starting point: the source and soul of a house whose creative expression has always been shaped by ​the island’s light, ​culture, contrasts ⁠, and craft.”  […]

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Sacai Spring 2027 Menswear – Denim Looks

Sacai’s Spring 2027 menswear collection, titled “The New Classics,” wasn’t a denim-heavy show in the traditional sense. Instead, denim was integrated into Sacai’s signature hybrid vocabulary, where familiar garments were reconstructed through layering, tailoring, and unexpected details. Key denim themes included hybrid denim jackets. Meaning hybrid construction combining workwear and tailoring in clean indigo washes. […]

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