Stray Kids - Denimology

Hyunjin – GUESS Global Brand Ambassador

By Lisette Geller March 9, 2026 No Comments

K-pop star Hyunjin from Stray Kids was officially announced as the global brand ambassador for GUESS and GUESS JEANS, launching a worldwide denim campaign for the brand. Hyunjin brings a huge international fan base, making him a powerful marketing face for denim. GUESS is using the global pop stars to modernize its classic American denim […]

Ad Campaigns

Tommy Hilfiger’s Fall 2024 Ad Campaign

By Lisette Geller August 27, 2024 No Comments

For his fall 2024 ad campaign, Tommy Hilfiger untied once again with Stray Kids. K-pop group Stray Kids has a long history with Hilfiger, including a much talked-about appearance at this year’s Met Gala. In the video, the group poses in front of Manhattan’s skyline, outfitted in Hilfiger’s new classic-meets-preppy menswear. Inspired by the layers […]