Christophe Decarnin (former Balmain and Faith Connection) enters a new chapter with the launch of his first-ever namesake product, created in an exclusive collaboration with BOND. After years away from the spotlight, Christophe Decarnin returned to fashion with a highly exclusive collaboration for BOND, a members-only luxury commerce platform. Rather than launching a new brand, Decarnin chose […]
American Eagle x Lamine Yamal Partnership
American Eagle’s partnership with Lamine Yamal is one of the brand’s biggest global marketing initiatives in recent years. Announced in June 2026, Yamal became American Eagle’s first-ever global brand ambassador, with the relationship launching alongside the “Ready for the World” campaign timed to the 2026 FIFA World Cup. The campaign was photographed in Barcelona and […]
Levi’s® x Sky High Farm Goods Campaign
Levi’s® workwear heritage meets Sky High Farm Goods’ commitment to food equity and regenerative agriculture in a collection built to be worn, worked, and lived in. Every piece reflects a shared commitment to creating something that looks good, works hard and gives back. A Workwear Collection Rooted In Craftsmanship, Community and Purpose. Founded by artist […]
KSENIASCHNAIDER – A Modern Human Capsule!
KSENIASCHNAIDER debuted on the London Fashion Week catwalk with the collection, titled UTC+0, exploring what it means, and how it looks, to be a modern human. Co-founder, Anton Schnaider, takes the design lead, continuing the brand’s philosophy of “design minus design”.If it can be used, it should be reused, if it can be recycled, it […]
Christelle Kocher for Levi’s® Capsule
Debuting during Haute Couture Week in Paris this July, the Christelle Kocher for Levi’s® capsule unveils a visionary 10-look collection that reimagines American denim through the lens of French couture savoir-faire. Drawing on her signature “Couture-à-Porter” philosophy and her role as Artistic Director of Maison Lemarié, Christelle Kocher brings a unique vision rooted in exceptional […]
Baggy Jeans Are Not Going Anywhere, But….
After having watched endless previews of Resort and Spring 2027 there’s a total juxtaposition keeping us on high alert. It seems like the “industry” is desperately trying to push the comeback of the skinny jeans. Skinny and slim-cut denim are making their strongest comeback since the late 2010s, led by designers rather than mass retail. […]
Get Spotted! Leopard Prints Are (Still) A Thing
Leopard-print denim remains relevant in Summer 2026, but it has evolved from a novelty into a wardrobe staple. Rather than peaking, it’s settling into the broader “modern maximalism” movement alongside animal prints, rich textures, and vintage-inspired styling. Leopard denim is definitely one of the statement jeans options for the season. But don’t go for the […]
Trending This Summer – Floral Denim
So, is floral denim really a thing this summer? Yes – but it’s a niche trend rather than a top-tier one. Floral denim isn’t a dominant trend, but it aligns with the romantic, bohemian, and handcrafted mood shaping Summer 2026. Think less “flower-power printed jeans” and more embroidered wildflowers, painted botanicals, and artisanal embellishment. Floral […]
GUESS x Minions & Monsters Capsule
GUESS united with Illumination and Universal Products & Experiences for a capsule collection. This capsule is inspired by Illumination’s riotous new film ‘Minions & Monsters’, which blends vintage Hollywood glamour with iconic American denim. All reimagined through joyful, photo-realistic graphics and archival-inspired silhouettes. Certain to be the blockbuster action-comedy of the summer, Illumination’s ‘Minions & Monsters’ arrives in theaters July […]
Red Denim – Top Trend Summer 2026
Red denim is one of the breakout denim trends of Summer 2026, especially in Europe and among fashion editors tracking runway-to-street adoption. The color red has moved beyond a simple “pop of red” accessory into full denim statements: jeans, denim skirts, and denim in general. And if you check out our lookbooks for the coming […]