Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixon Levin and Joakim Levin in Gothenburg, Sweden. The brand is renowned for its commitment to sustainability, transparency, and high-quality denim products. Building the brand on strong values with sustainability and human rights at the core – this is what they set out […]
Still Here New York – S/S 2025 Lookbook
Still Here New York is a New York denim brand that specializes in Everyday Dressing. The brand is about celebrating the legacy of America’s fabric, by making 100% cotton classic Jeans. Meant to be ripped, faded, patched, and handed down, capturing moments and holding sentimental value as they wear.A premium take on the America Uniform: […]
Introducing @Denimology – HAIKURE
HAIKURE is an Italian denim brand specialized in sustainable denim. The brand’s aim is to create sustainable denim clothing with a Japanese minimal aesthetic that takes part of its core DNA. The brand engages to stay focus on a responsible production chain based on “Made in Italy”. The brand’s name combines “haiku,” the Japanese form […]
Triarchy Is Giving Back – In Denim!
You all know about the terrible fires destroying so many places in Los Angeles. Sustainable Los Angeles based denim brand, Triarchy, not only committed to doing their part in helping the wildfire victims. They actually took this commitment one step further. Co-founder of the brand, Adam Taubenfligel, tells us: “I wanted to take a moment […]
RE/DONE Spring 2025 – A Closer Look
RE/DONE’s Spring 2025 collection introduces a range of vintage-inspired denim and ready-to-wear pieces. The idea is to blend classic aesthetics with contemporary design. Like taking a pair of vintage jeans and “reform” them into a fashionable trendy right now pair of jeans.. RE/DONE’s mission is to restore individuality to the denim space, to reimagine iconic […]
Jeanerica x Sophia Roe – S/S 2025 Collection
Jeanerica and Brooklyn based Sophia Roe, chef, writer, and welfare advocate teamed up for the brand’s newest collection. Jeanerica is a European denim house offering elevated everyday lifestyle clothing including amazing denim. Their collections are sustainably developed for longevity, by combining specialized industrial innovation with small-scale local production. The brand was founded in 2018 by […]
Levi’s Lot 201 – 1890 Vintage Denim LE
Levi’s once again has some great news for all of us vintage denim lovers – read on to find out. In the early 1890s, Levi Strauss & Co. introduced the Lot 201, a budget-friendly version of the groundbreaking iconic 501® pants. To continue the celebration of the 501® family legacy, the Levi’s® Vintage Clothing (LVC) team has recreated […]
Beyond Retro x Seasalt Cornwall Collaboration
What we like about this collaboration is that the two brands have joined force to help prevent textile waste. Oh, besides denim being involved, of course! Contemporary Cornish clothing brand, Seasalt, and Beyond Retro have joined forces to create a limited-edition capsule collection. Each one-of-a-kind piece was crafted using repurposed denim. Since the start of […]
COS REMADE – Recycled Denim Capsule Collection
COS REMADE is a denim capsule collection crafted from 20% recycled cotton sourced from pre-owned COS pieces. The COS Restore initiative allows gently used COS pieces to be meticulously cleaned and repaired. Ready to be re-sold and loved for years to come. This capsule reflects COS’s circular fashion ethos and offers super trendy eco-conscious options for any denim lover. COS REMADE was […]
Ksenia Schnaider – We 💙 The Augmented!
It takes more than a war to stop Ukrainica’s sustainable denim brand. Ksenia Schnaider, from being creative! Their newest capsule collection, called The Augmented, introduces a bold fusion of classic denim aesthetics with contemporary design, creating striking optical illusions. Each piece features a digital print of traditional blue jeans on crisp white cotton fabric, giving […]