Happening now – the second run of DIESEL❤️VES LEE. The next step in the limited edition of a new iconic collaboration. You can read more about this here. The idea of the limited-edition collaboration between the two global denim brands, Diesel and Lee. presents a creative solution to the problem of overproduction. This second run of […]
DL1961 – Resort 2025 Lookbook
DL1961 just launched their latest drop, the Resort 2025 collection. The drop is about “Where Elegance Meets Effortless Versatility”. Helping us to make a perfect transition from the coldest winter moments to springtime. It’s a selection of pieces that seamlessly blend into the wearer’s existing wardrobe, while offering a fresh update for the mid-winter months. […]
Stella McCartney – Denim & Leather Resort 2025
The Stella McCartney Resort 2025 collection showcases the designer’s hallmark blend of sustainable luxury and innovative fashion. Known for her commitment to ethical practices, McCartney integrates eco-conscious materials such as organic cotton, recycled polyester, and sustainable denim into this collection. Key elements include botanical embroidery inspired by wildflowers, symbolizing untamed natural beauty, and denim pieces […]
Marimekko’s First Denim Collection
Marimekko has entered the denim market with its first collection, Marimekko Maridenim. This collection features classic and versatile styles, including straight, wide-leg, and barrel-leg fits in shades like mid-indigo, light-indigo, black, and washed black. A standout feature is the use of Marimekko’s iconic Unikko print, applied using sustainable laser technology. Maridenim aligns with sustainability principles, […]
Cotte D’Armes – Spring/Summer 2025 Lookbook
Cotte D’Armes recently showed their spring/summer 2025 collection in the Ned NoMad Hotel in Chelsea, NYC. We felt it was an outstanding and very “Cotte D’Armes” like collection! Meaning, totally outside-ot-the-box. Not following any fashion trends, but creating their own – as we have come to expect from the brand. And also, most of the […]
SOKO – A New Level Of Comfort
What actually does make a pair of vintage jeans look so amazingly great? The perfect authentic worn-in wash, absolutely no question. Kind of impossible to achieve factory-wise, right? We’ve all been there, seen it. No matter what, if it’s not really vintage, no matter how hard you try, it just never “really is”! Well, now […]
GUESS – Clear Out The Old, Make Room For New
Guess has partnered with SuperCircle to launch Guess Again, a new recycling initiative aimed at promoting sustainability through textile circularity. This program encourages customers to trade in old clothing—of any brand—for recycling. In exchange, participants receive Guess credit for future purchases. Starting this October, customers can drop off clothes at Guess stores in the U.S. […]
Mel By RE/DONE – Denim Revival
Mel Ottenberg and RE/DONE teamed up for sustainable jeans collection and the 80s have never been so trendy and so close. After 10 years of adventure, RE/DONE and its unique recycled pieces are now worn by fashion icons like Hailey Bieber and Bella Hadid. And this fall, another prominent figure in the fashion world is […]
Kacey Musgraves x Reformation Collaboration
Kacey Musgraves launched her second collaboration with Reformation this fall. A continuation of her focus on sustainability and also her personal style. Continuing her first collaboration with the brand in 2023. this new collection blends modern cottage core aesthetics with a nod to her country roots. The 17-piece collection offers a range of earthy tones, […]
Wrangler x Beyond Retro – Celebrate Vintage!
After a successful first launch in 2022, Wrangler® yesterday announced the launch of the second installment of Wrangler Reborn™ . Which is the brand’s latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe. Producing on-trend […]