Your Daily Denim Destination
Tommy Hilfiger announced the Spring 2026 campaign as an invitation into Mr. Tommy Hilfiger’s world of ease, warmth and entertainment. Inspired by four decades of blending fashion with art, music, entertainment and sport, the campaign reflects a lifestyle built on confidence, charm and the joy of living well. “For forty years, I built my brand around […]
The 7 For All Mankind Fall 2026 collection marked a major reset for the brand. And is also its first-ever runway show which took place during the New York Fashion Week under the brand’s new creative director, Nicola Brognano. Oh yeah Y2K – hello and welcome back micro mini skirt and skinny jeans! This was […]
The collaboration between Madewell and Benjamin Talley Smith is a limited-edition denim capsule and it’s one of the most craft-focused denim projects the brand has done. Talley is known in the industry as the “denim whisperer”. He is totally obsessed with fit, wash, and the construction of his denims. “Over 20 people touch the jeans- […]
The Silver Jeans Co. x Alex Sampson Spring 2026 campaign, titled “What’s Your Truth”, leans heavily into authenticity, music, and personal storytelling. Sampson was named People magazine’s emerging artist to watch in 2023. He was also a semi-finalist on the 19th season of “America’s Got Talent”. As part of the campaign, the “Pretty Baby” singer has […]
This past Sunday, exactly during Super Bowl, Levi’s launched “Behind Every Original”, a bold new global campaign celebrating the people who push culture forward. And there’s one cheeky twist. Debuting during one of the biggest sporting moments of the year, the anthem film “Backstory” flips expectations by showcasing celebrity icons and everyday originals exclusively from […]
Stella McCartney doesn’t treat denim simply as a fabric. In fact, she elevates her denim with technology and sustainability at the core. Stella McCartney has long been a leader in ethical luxury, and Spring 2026 was no exception: PURE.TECH Denim: McCartney introduced denim woven with air-purifying technology which actively absorbs and neutralizes pollutants like CO₂ […]
Lifestyle brand, American Eagle, has signed up with Spanish footballer, Lamine Yamal, as its global brand ambassador in a historic multi-year partnership. Yamal is one of the most promising young football talents worldwide. The contract runs for five years starting in summer 2026 and is the first multi-year partnership of its kind for the brand. […]
Etro is the brand for you if you’re looking for more classical denim. Let’s say, classical with a twist! Etro’s trademark embroideries and embellishments are a big thing for denim as well in this Pre=Fall 2026 collection. You’ll see denim textures integrated with patterned fabrics, such as velvet, jacquard, or patchwork. All very much in […]
Dolce & Gabbana’s Fall/Winter 2026 menswear collection, titled ‘The Portrait of Man’, mixed tailoring, streetwear, and dramatic silhouettes. In the Dolce & Gabbana Fall 2026 collection, portraits are not perfect – they are honest. The designers’ deconstructed the idea of the ‘put-together man’ and instead proposed men in flux, men in motion. Consider the scene: […]
The Aknvas Pre-Fall 2026 collection by designer Christian Juul Nielsen is inspired by pastoral childhood memories. Drawing from childhood summers spent with his uncle in northern Denmark. Days on a farm, folklore play, and rugged utility reimagined with whimsical style. The overall vibe plays with contrasts between workwear fabrics and fantasy dressing. The resulting lookbook […]