Your Daily Denim Destination
This past Sunday, exactly during Super Bowl, Levi’s launched “Behind Every Original”, a bold new global campaign celebrating the people who push culture forward. And there’s one cheeky twist. Debuting during one of the biggest sporting moments of the year, the anthem film “Backstory” flips expectations by showcasing celebrity icons and everyday originals exclusively from […]
Stella McCartney doesn’t treat denim simply as a fabric. In fact, she elevates her denim with technology and sustainability at the core. Stella McCartney has long been a leader in ethical luxury, and Spring 2026 was no exception: PURE.TECH Denim: McCartney introduced denim woven with air-purifying technology which actively absorbs and neutralizes pollutants like CO₂ […]
Lifestyle brand, American Eagle, has signed up with Spanish footballer, Lamine Yamal, as its global brand ambassador in a historic multi-year partnership. Yamal is one of the most promising young football talents worldwide. The contract runs for five years starting in summer 2026 and is the first multi-year partnership of its kind for the brand. […]
Etro is the brand for you if you’re looking for more classical denim. Let’s say, classical with a twist! Etro’s trademark embroideries and embellishments are a big thing for denim as well in this Pre=Fall 2026 collection. You’ll see denim textures integrated with patterned fabrics, such as velvet, jacquard, or patchwork. All very much in […]
Dolce & Gabbana’s Fall/Winter 2026 menswear collection, titled ‘The Portrait of Man’, mixed tailoring, streetwear, and dramatic silhouettes. In the Dolce & Gabbana Fall 2026 collection, portraits are not perfect – they are honest. The designers’ deconstructed the idea of the ‘put-together man’ and instead proposed men in flux, men in motion. Consider the scene: […]
The Aknvas Pre-Fall 2026 collection by designer Christian Juul Nielsen is inspired by pastoral childhood memories. Drawing from childhood summers spent with his uncle in northern Denmark. Days on a farm, folklore play, and rugged utility reimagined with whimsical style. The overall vibe plays with contrasts between workwear fabrics and fantasy dressing. The resulting lookbook […]
The Off-White Spring/Summer 2026 show returned the label to New York with a collection that fused athleticism, street vernacular, and refined detailing into a cohesive urban performance wardrobe. The collection, called “Pop Romance”, was designed by creative director, Ib Kamara. It is a youthful, vibrant fusion of streetwear, pop culture, and luxury detailing. Denim and […]
Dior Men Spring/Summer 2026 is one of the most talked-about menswear collections of the year, marking a fresh chapter under new Creative Director Jonathan Anderson. The Spring 2026 collection is a playful blend of sartorial heritage and youthful ease, mixing classic Dior codes with casual, contemporary elements. As for the denim, rather than strict tailoring […]
Versace’s Spring/Summer 2026 collection, designed by Dario Vitale, featured denim as a key casual element mixed with glamour and streetwear energy: Denim that wasn’t just basic blue jeans but infused with brand identity like bold colors, Miami and Mediterranean energy, and “lived-in” attitude. As you will be able to see in our galleries bewlow, pieces […]
For Spring/Summer 2026, McQueen’s creative director, Seán McGirr, delivered a provocative, visceral, and narrative-rich collection. Drawing inspiration from the horror moviem The Wicker Man, the fashion show explored themes of primal instinct, liberation of desire, and the tension between nature and civilized order. A dramatic conceptual underpinning visible throughout the clothes (video below) So, about […]