Dolce & Gabbana Spring/Summer 2027 Lookbook

For Spring/Summer 2027, Domenico Dolce and Stefano Gabbana presented “Vacanze Siciliane” (Sicilian Holidays), a collection inspired by the relaxed elegance of Sicily in the 1950s and 1960s. “Sicily is the starting point: the source and soul of a house whose creative expression has always been shaped by ​the island’s light, ​culture, contrasts ⁠, and craft.”  […]

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Sacai Spring 2027 Menswear – Denim Looks

Sacai’s Spring 2027 menswear collection, titled “The New Classics,” wasn’t a denim-heavy show in the traditional sense. Instead, denim was integrated into Sacai’s signature hybrid vocabulary, where familiar garments were reconstructed through layering, tailoring, and unexpected details. Key denim themes included hybrid denim jackets. Meaning hybrid construction combining workwear and tailoring in clean indigo washes. […]

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Prada S/S 2027 Menswear – Lookbook

denim

Miuccia Prada and Raf Simons built their Prada Spring/Summer 2027 menswear collection around familiar wardrobe staples. Jeans, T-shirts, blazers, and leather jackets stripped down to their essentials. The collection, titled “Clarity”, pursued the fundamental. Denim was one of the key pillars of the collection, reflecting the designers’ pursuit of “clarity.” Perhaps the biggest denim message […]

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Ralph Lauren Spring 2027 – Major Denim!

Denim played a major role in Ralph Lauren’s Spring 2027 menswear collection, presented in Milan this past week. Called “Dream Racer”, rather than relying on jeans alone. The collection included denim across tailoring, workwear, and collegiate sportswear, reinforcing Ralph Lauren’s Americana heritage with elevated craftsmanship. Yes, Ralph Lauren means Americana, and Americana means denim. The […]

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20th Bangladesh Denim Expo in Dhaka

Bangladesh

With the theme ‘Frontline to Future ’, the 20th edition of Bangladesh Denim Expo had been organized by Bangladesh Apparel Exchange (BAE)) in Dhaka. The event, which took place on June 10th and 11th, showcased more than 80 exhibitors from 12 countries. Included were Bangladesh, China, Pakistan, Turkey, Italy, Spain, Germany, Vietnam, Japan, India, Singapore […]

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Louboutin x Jaden Smith F/W 2026 Ad Campaign

Yes, Louboutin is about those red-soled women’s shoes. And now, including men’s. Red soles? Yes, absolutely! But what we love about this cmpaign is that they’re wearing denim. Haute couture shoes with denim are definitely a thing! The biggest fashion news surrounding Jaden Smith this season is his debut Fall/Winter 2026 campaign for Christian Louboutin, […]

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LOEWE – Fall/Winter 2026 Ad Campaign

ad campaign

LOEWE’s Fall/Winter 2026 campaign marked the continued evolution of the house under creative directors Jack McCollough and Lazaro Hernandez. Rather than a traditional studio campaign, the imagery was photographed by Talia Chetrit on the volcanic island of Tenerife, creating a dramatic contrast between raw landscapes and LOEWE’s highly crafted luxury pieces. The imagery highlights the […]

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Gucci Resort/Cruise 2027 Denim Looks

resort 2027

Gucci Resort/Cruise 2027 marked Demna’s first Cruise collection for the house and introduced a dramatically more urban, commercial, and street-driven denim direction. Staged in New York City’s Times Square, the show fused New York realism with Gucci luxury – oversized jeans, leather-heavy styling, washed denim, extreme flares, and exaggerated proportions dominated the collection. {note from […]

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Louis Vuitton Resort 2027 – Denim Included👖💙

denim

The Louis Vuitton Resort/Cruise 2027 was one of the strongest luxury denim statements of the season. Presented by Nicolas Ghesquière at the The Frick Collection in New York, the collection merged uptown polish with downtown streetwear energy — mixing tailored Parisian silhouettes with sporty American denim references. A major inspiration came from a rare 1984 […]

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Old Navy x Paris Hilton Ad Campaign

ad campaign

Paris Hilton is the face of Old Navy’s “It’s Old Navy” Summer campaign. She stars in this campaign, including her iconic song “Stars Are Blind” as well as her famous catchphrases. Also featured are her mother, Kathy Hilton, and other reality stars, including Ciara Miller and Rob Rausch. “Paris Hilton is the perfect summer muse […]

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