Your Daily Denim Destination
This month, Hollister launched its women’s fall denim campaign with popstar Freya Skye. The collection celebrates self-expression, confidence, and the versatility of denim made for modern moments. At the center of the campaign is Freya Skye, who embodies what it means to be “Made for this Moment.” Because she tours and lives in denim, Freya […]
Willy Chavarria is one of the few major designers not participating in the industry’s shift toward slimmer denim. Instead, he demonstrates that volume can still feel modern when it is precisely tailored and fluid rather than oversized for its own sake. This makes his denim an important counterpoint to the Spring 2027 trend narrative. While […]
PHILIPP PLEIN debuted their Spring/Summer 2027 Collection at The PHILIPP PLEIN store in Corso Venezia during Milan Fashion Week. The collection draws inspiration from the iconic summer in the city and the fashion-conscious men who live there. The German designer, Plein, noticeably shifted toward a cleaner, more tailored menswear collection before returning to the brand’s signature […]
For Spring/Summer 2027, Domenico Dolce and Stefano Gabbana presented “Vacanze Siciliane” (Sicilian Holidays), a collection inspired by the relaxed elegance of Sicily in the 1950s and 1960s. “Sicily is the starting point: the source and soul of a house whose creative expression has always been shaped by the island’s light, culture, contrasts , and craft.” […]
Sacai’s Spring 2027 menswear collection, titled “The New Classics,” wasn’t a denim-heavy show in the traditional sense. Instead, denim was integrated into Sacai’s signature hybrid vocabulary, where familiar garments were reconstructed through layering, tailoring, and unexpected details. Key denim themes included hybrid denim jackets. Meaning hybrid construction combining workwear and tailoring in clean indigo washes. […]
Miuccia Prada and Raf Simons built their Prada Spring/Summer 2027 menswear collection around familiar wardrobe staples. Jeans, T-shirts, blazers, and leather jackets stripped down to their essentials. The collection, titled “Clarity”, pursued the fundamental. Denim was one of the key pillars of the collection, reflecting the designers’ pursuit of “clarity.” Perhaps the biggest denim message […]
Denim played a major role in Ralph Lauren’s Spring 2027 menswear collection, presented in Milan this past week. Called “Dream Racer”, rather than relying on jeans alone. The collection included denim across tailoring, workwear, and collegiate sportswear, reinforcing Ralph Lauren’s Americana heritage with elevated craftsmanship. Yes, Ralph Lauren means Americana, and Americana means denim. The […]
With the theme ‘Frontline to Future ’, the 20th edition of Bangladesh Denim Expo had been organized by Bangladesh Apparel Exchange (BAE)) in Dhaka. The event, which took place on June 10th and 11th, showcased more than 80 exhibitors from 12 countries. Included were Bangladesh, China, Pakistan, Turkey, Italy, Spain, Germany, Vietnam, Japan, India, Singapore […]
Yes, Louboutin is about those red-soled women’s shoes. And now, including men’s. Red soles? Yes, absolutely! But what we love about this cmpaign is that they’re wearing denim. Haute couture shoes with denim are definitely a thing! The biggest fashion news surrounding Jaden Smith this season is his debut Fall/Winter 2026 campaign for Christian Louboutin, […]
LOEWE’s Fall/Winter 2026 campaign marked the continued evolution of the house under creative directors Jack McCollough and Lazaro Hernandez. Rather than a traditional studio campaign, the imagery was photographed by Talia Chetrit on the volcanic island of Tenerife, creating a dramatic contrast between raw landscapes and LOEWE’s highly crafted luxury pieces. The imagery highlights the […]