Your Daily Denim Destination
MM6 Maison Margiela’s spring is – well – as our title points out – destroyed! So, if you think you’ve seen it all when it comes to ripped jeans?! Check out what MM6 has in store for us this coming spring, And then, think again! Distressed jeans is like putting it mildly according to MM6’s […]
Diesel’s Spring/Summer 2025 collection, created by Glenn Martens, took center stage at Milan Fashion Week with a powerful focus on sustainability and innovation. In case you are wondering why some of the models were walking kind of wobbly – the floor was all made of shredded denim! This collection was all about transforming waste into […]
Fiorucci is really making a significant comeback in 2024. The brand is re-introducing its iconic, playful aesthetic with their new creative director, Francesca Murri. This relaunch builds on Fiorucci’s legendary status as a symbol of fun, bold fashion from the 1970s. The idea is to reestablish the brand’s presence with a new generation, focusing on […]
JW Anderson’s Spring 2025 collection was a combination of playful innovation with bold design elements. The collection featured a mix of sculptural and oversized silhouettes alongside daringly short lengths, creating a balance between structure and fluidity. Key pieces included voluminous skirts paired with tight-knit tank tops, as well as garments incorporating trompe-l’œil effects that played […]
Off-White’s Spring/Summer 2025 collection, titled “Duty Free,” took place during New York Fashion Week. The event took place on a public basketball court, symbolizing inclusivity and community. Off-White is a company launched by late Virgil Abloh. Its home-is-everywhere-and-nowhere aspect was befitting of its founder, who was one of the industry’s most peripatetic people. And it’s […]
The Sasson x Johnny Was collaboration, set to launch this week, merges the iconic heritage of Sasson Jeans with Johnny Was’s bohemian style. The campaign, starring supermodel Lily Aldridge, celebrates the return of Sasson, reimagined for a new generation with a blend of nostalgia and modern fashion. The first drop will include eight denim styles, […]
Wrangler®, today launched Bespoke, a new collection of jeans developed by women for women. Created by an all-female design team with a campaign fronted by female Wrangler employees, Wrangler Bespoke introduces a new era in women’s denim design. The collection marks Wrangler’s most ambitious women’s line to date, inspired by in-depth research to address the challenges of finding the perfect […]
For his fall 2024 ad campaign, Tommy Hilfiger untied once again with Stray Kids. K-pop group Stray Kids has a long history with Hilfiger, including a much talked-about appearance at this year’s Met Gala. In the video, the group poses in front of Manhattan’s skyline, outfitted in Hilfiger’s new classic-meets-preppy menswear. Inspired by the layers […]
Calvin Klein’s ad campaigns are something we enjoy watching every season! After featuring Camila Morrone, Jungkook and BLACKPINK‘s Jennie in his spring 2024 campaigns, now it’s Mingyu. The rapper, a member of supergroup, Seventeen, is the star of a new Fall 2024 Calvin Klein campaign. The iconic brand released the imagery Friday, flooding social media with photos […]
So, about the Ksubi fall 2024 newest drop, aptly named Mad Mad World: If you love unpredictable, unconventional, well, un- everything (lol) then this capsule is definitely made for you! This Ksubi fall 2024 capsule celebrates chaos, non-conformity, and unpredictability. The collection is a continuation of the punk aesthetic Ksubi introduced in the pre-Spring 2024 […]