Let us introduce you to to Doublewood Denim, a heritage-rich raw selvedge brand with thoughtful design and real artisan quality. Founded in San Francisco in 2011 by Jade Lam, Jeffrey Lee, and Robin Chan, named “Doublewood” after combining Chinese characters in their names. Designed in SF and produced in a 30-year-old family-run workshop in Zhongshan, […]
Diesel x Tom of Finland Foundation Pride
The 2025 Diesel x Tom of Finland Foundation Pride capsule collection amplifies the message of freedom of expression, sexuality and individualism that anchors Diesel’s values and identity. Through the powerful queer artistry and advocacy of Tom of Finland Foundation, the capsule is specifically designed to celebrate the LGBTQIA+ community. Each capsule has reflected important voices […]
Acne Studios S/S 2025 – Women’s Denim Looks
Acne Studios’ Spring/Summer 2025 women’s denim collection reimagines everyday domestic elements through innovative design. The collection features a variety of silhouettes, washes, and textures, blending traditional denim with avant-garde aesthetics. Creative Director Jonny Johansson draws inspiration from household motifs – such as curtains and upholstery – to craft pieces that blur the lines between comfort […]
Tommy Hilfiger – New Ambassador Jang Won Young
K-pop sensation Jang Won-young, a member of the girl group IVE, has been appointed as the global ambassador for Tommy Jeans. She leads the brand’s Summer 2025 campaign, showcasing a fusion of classic prep, modern denim, and youthful energy. With Jang as its new ambassador, Hilfiger builds on its legacy of teaming up with pop […]
Diesel – F/W 2025 “Your Life In D”
Diesel welcomes you to the human race. You’ve got one life to live. If you’re lucky, it will go something like this: first, you’re born. You’re so cute. Everyone loves you. It’s fun. You grow up. You go to school. You make friends. It’s more fun. You go to college. Party. There’s romance, sex and […]
Levi’s® – Elevated Blue Tab Collection for SS25
As part of their spring/summer 2025 collection, Levi’s® just launched Blue Tab, the brand’s most elevated expression of denim to date. The new Spring/Summer 2025 collection reimagines Levi’s® iconic workwear roots with modern tailoring, refined fabrics, and subtle nods to the brand’s history. Throughout its history, Levi’s® has led denim forward by developing distinct styles […]
GAP-Studio Capsule: Denim Dress-Up
Gap has unveiled its latest fashion endeavor, GapStudio, under the creative direction of Zac Posen. Posen joined Gap as Executive Vice President and Creative Director in February 2024. This new line aims to blend Gap’s classic American style with high-fashion elements, offering sophisticated pieces at accessible price points. And there is definitely also some cool […]
Junya Watanabe Fall 2025 – Leather And More
Junya Watanabe really gives all leather lovers a good reason to look forwards to their fall 2025 collection. A total leather feast! And we are talking about almost surrealistic geometric leather designs. Watanabe also introduced glossy leather pieces sculpted into geometric shapes, transforming traditional biker jackets and trench coats into architectural forms. Admitted, some of […]
Brooks Nader x Hudson Jeans Available Now!
Last year we’ve told you about the upcoming collaboration of supermodel Brooks Nader with Hudson. And now it is happening. This capsule is available to shop for as of right now. And what we love most is that the flap pocket jeans, kind of the Hudson’s trademark, are so totally back again. Yeah, those flaps […]
Diesel S/S 2025 – Human Interaction
How about enjoying another one of the very “Diesel-like” ad campaigns? Always guaranteed to add a smile to your face! Diesel just launched their Spring/Summer 2025 ad campaign is about an intriguing and immersive exploration of human interaction. What unfolds when a group of strangers live together, aware that their every move is being closely […]