Your Daily Denim Destination
Balenciaga’s Spring 2027 collection is definitely interesting. Because it isn’t simply a return to the oversized Demna-era look. Piccioli is taking ordinary jeans and leather jackets and giving them couture-level construction and proportion. The result is a more sophisticated version of the classic jeans + leather jacket formula. Pierpaolo Piccioli’s first Spring 2027 collection at […]
Ann Demeulemeester Resort 2027, designed by Stefano Gallici, is an important collection for denim because it moves the brand toward a cleaner, slimmer, more sharply tailored silhouette while retaining its romantic rock aesthetic. The collection blends 2000s rock-chick bohemia, early-20th-century eveningwear, James Dean references, and small-town Americana, which is why the denim feels vintage rather […]
Prada Spring/Summer 2027 menswear is one of the clearest high-fashion signals for the return of skinny jeans in men’s fashion. Created by Miuccia Prada and Raf Simons, this collection deliberately reduced the silhouette to a tight, controlled, linear shape, including very slim five-pocket jeans. But the important thing is that these aren’t simply a revival […]
Gucci’s Fall 2026 collection, Demna’s first major Gucci runway collection, makes a strong case for clean, sexy, fitted-to-straight denim rather than the ultra-baggy look. Key denim looks: 1. Straight, clean jeansThe clearest men’s denim look is a light-wash, straight-leg jean with a relatively clean finish, worn with a tight black tee and Gucci belt. 2. […]
For Fall 2026, Tommy Hilfiger invites Travis Kelce into his world at The Plaza. Where chance encounters with cultural icons become part of the story that could only happen in New York. Kelce enjoys his stay as guest in residence at the legendary hotel, Mr. Hilfiger’s former home and one of the city’s most storied […]
Calvin Klein’s ‘Feel the Fit’ is a multi-chapter Fall 2026 denim campaign, built around the idea that finding the right pair of jeans changes how you move, feel and carry yourself. Chapter 1 – Tate McRae Launched August 25, 2026, the first chapter stars Tate McRae. It was directed by Carlijn Jacobs and uses dance […]
AMIRI Spring 2027 is definitely not the former distressed-rocker AMIRI denim. Mike Amiri shifted the collection toward a more polished, clean 1980’s Los Angeles. Well, here’s yet another brand swaying from beautifully distressed and ripped denims. What was once a denim brand known for amazing, truly unique jeans is now just another ex-denim brand digging […]
This Fall, Gap unveils “Denim on your own,” its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette. Set to Malcolm Todd’s original rendition of Robyn’s iconic anthem “Dancing on My Own,” created specifically for this campaign, Gap brings together two rising talents from different creative worlds. United by a shared confidence but […]
Tommy Hilfiger just launched the TOMMY HILFIGER “Always Denim” Fall 2026 campaign starring Romeo Beckham. Set within The Mark Hotel, where New York style and cultural influence meet, Romeo hosts a new generation of fashion insiders in a fresh expression of Classic American Cool. Effortless, optimistic, and always rooted in denim. A longtime symbol of New York’s style scene, […]
Hollywood glamour meets French couture. Jonathan Anderson’s Dior Cruise 2027 collection brought undone California cool to the runway with distressed denim, fluid silhouettes and cinematic craftsmanship under the lights of Los Angeles. So yes, ripped jeans are definitely not going anywhere. In spite of so many brands trying hard to push dark indigo denim, it […]