Mavi – TENCEL™ with REFIBRA™ Technology

This past week Mavi announced its collaboration with TENCEL™ brand using TENCEL™ lyocell fibers with  REFIBRA™ technology in its FW23 Recycled Blue collection. The collaboration is a capsule of women’s premium denim pieces that combine breathability, durability, and comfort, all the while propelling the brand towards a cleaner and greener future. This initiative supports Mavi’s goal of having 100% sustainable denim by […]

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Lee® x ROARINGWILD® Collaboration

Lee® announced its first unisex apparel collaboration with ROARINGWILD®, the China-based brand known for their unique take on streetwear. The two brands join forces to create a global unisex capsule that showcases the link of music and culture through streetwear. As the first denim brand to collaborate with ROARINGWILD®, this collection merges Lee®’s legendary denim shapes with ROARINGWILD®’s […]

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Diesel – Spring/Summer 2024 Runway Show

Diesel for people, Diesel for the party Here’s for you if you are curious about what’s in store from Diesel’s spring and summer 2024 collection. And stay tuned here @Denimology. We will be posting their lookook here soon! Impact, experimentation, pleasure, play: a collection for partying as a way of being. The Diesel pillars: Denim, […]

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Acne Fall 2023 Ad Campaign – Kylie x Kylie

Acne Studios have teamed up not with only one, but two, grunge Kylie Jenner, Kylie is back, and she’s been duplicated! For the Swedish house’s fall/winter 2023 campaign, Kylie Jenner gets rugged. Captured against the vibrant backdrop of Los Angeles by renowned Dutch photographer and director, Carlijn Jacobs, the campaign captures Kylie in a fresh light. Gone […]

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Calvin Klein Fall 2023 Ad Campaign

Are you ready for the newest Calvin Klein ad-campaign- look no further! For his fall 2023 Calvin Klein reunited for the third time with Kendall Jenner (showing us her Calvins again), but there’s much more: High on star power and somewhat low on clothes, the new campaign also includes the brand ambassadors Jennie Kim, Jung Kook of BTS […]

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Amiri Pre-Fall 2023 Lookbook/Video

Especially known and much loved for their extremely ripped, destroyed, and destructed denims, Amiri seems to have pretty much “calmed down”. At least, this is what we deducted from checking out their men’s and women’s pre-fall 2023 collection. Jumping on the wagon of the last few seasons monochromatic neutral color trends, the Amiri pre-fall looks […]

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AG – The Jeans Of Tomorrow

The future of denim sustainability is more than recycling – it’s reincarnation. this week its third “Jeans of Tomorrow” collection, a line that explores the creative potential of post-consumer fibers.   Two fabrics are at the core of the collection. Unify, a soft taupe twill, is made with recycled cotton and features colorful slubs from post-consumer textiles. […]

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Gucci Fall 2023 Men’s Denim Looks

Let’s talk about the Gucci fall 2023 collection,. Or much more to the point, let’s have a look at it. Below, in our galleries, we have categorized the different looks and styles. Instead of words, we would like to let the images speak for themselves. Just a few observations: Instead of the usual black and […]

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Dsquared2 Fall 2023 Lookbook

If you are into layering your outfits then the Dsquared2 fall/winter 2023 collection is one good place to look for inspiration! “Teenage madness!” shrieked the Caten twins in unison backstage before their fall/winter show. They’ve come a long way from their native Toronto, and celebrating their 20 years in fashion called for fashion entertainment with […]

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