Preview Spring 2024 – Celine Denim Looks

Celine’s Hedi Slimane presented their Spring/Summer 2024 collection at France’s Bibliothèque Nationale Richelieu in a runway film. Named “Tomboy”, the collection also includes denim and leather looks, definitely the most present items in our closets. While the Spring/Summer 2024 show took place at France’s Bibliothèque Nationale Richelieu, the collection was anything but scholarly. There were certainly preppy-coded […]

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7 For All Mankind F/W 2023 Ad Campaign

Georgia May Jagger stars in 7 For All Mankind’s new Fall 2023 campaign set on the streets of London. Called “The London Edition,” the campaign showcases the Los Angeles based brand’s range of denim as well as ready-to-wear.  For the campaign, Jagger was captured in the British capital by renowned photographer Sonia Szostak, with some shots at infamous […]

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Ralph Lauren – Ready-To-Wear Spring 2024 Denim

After four years of (very noticeable) absence Ralph Lauren made his comeback to New York Fashion Week with a lavish show, preceded by a star-studded red carpet and followed by a luxurious dinner, at Brooklyn’s Navy Yard in a converted warehouse transformed into a glamorous, rustic-chic space. The flowing blouses and dresses, vibrant ensembles, and crochet and […]

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Mavi – TENCEL™ with REFIBRA™ Technology

This past week Mavi announced its collaboration with TENCEL™ brand using TENCEL™ lyocell fibers with  REFIBRA™ technology in its FW23 Recycled Blue collection. The collaboration is a capsule of women’s premium denim pieces that combine breathability, durability, and comfort, all the while propelling the brand towards a cleaner and greener future. This initiative supports Mavi’s goal of having 100% sustainable denim by […]

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Lee® x ROARINGWILD® Collaboration

Lee® announced its first unisex apparel collaboration with ROARINGWILD®, the China-based brand known for their unique take on streetwear. The two brands join forces to create a global unisex capsule that showcases the link of music and culture through streetwear. As the first denim brand to collaborate with ROARINGWILD®, this collection merges Lee®’s legendary denim shapes with ROARINGWILD®’s […]

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Diesel – Spring/Summer 2024 Runway Show

Diesel for people, Diesel for the party Here’s for you if you are curious about what’s in store from Diesel’s spring and summer 2024 collection. And stay tuned here @Denimology. We will be posting their lookook here soon! Impact, experimentation, pleasure, play: a collection for partying as a way of being. The Diesel pillars: Denim, […]

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Acne Fall 2023 Ad Campaign – Kylie x Kylie

Acne Studios have teamed up not with only one, but two, grunge Kylie Jenner, Kylie is back, and she’s been duplicated! For the Swedish house’s fall/winter 2023 campaign, Kylie Jenner gets rugged. Captured against the vibrant backdrop of Los Angeles by renowned Dutch photographer and director, Carlijn Jacobs, the campaign captures Kylie in a fresh light. Gone […]

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Calvin Klein Fall 2023 Ad Campaign

Are you ready for the newest Calvin Klein ad-campaign- look no further! For his fall 2023 Calvin Klein reunited for the third time with Kendall Jenner (showing us her Calvins again), but there’s much more: High on star power and somewhat low on clothes, the new campaign also includes the brand ambassadors Jennie Kim, Jung Kook of BTS […]

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