Wrangler’s second collaboration with multi-award-winning country star
Lainey Wilson kicks off for Spring/Summer 25
It’s back, and it’s bolder than ever. Wrangler and Lainey Wilson join forces again to bring a new collection that fuses the essence of country with fierce femininity.
The multi-award-winning country star takes her career to the next level this year, kicking off her Whirlwind world tour in Europe this month before riding on to North America. With Wrangler supporting the tour, Wilson brings her explosive live event to major venues in cities including London, Berlin, New York and Los Angeles.
Created with Wrangler’s design team, and drawing inspiration from her own wardrobe and the Wrangler archive, Wilson has curated a collection that tells her story, from her Louisiana farm roots to the dazzling spotlight of the world’s biggest stages.
“Lainey’s grit, heart, and style are unmatched,” said Vivian Rivetti, Vice President of Global Design at Wrangler. “This collection captures that raw energy, blending her bold, unique style with Wrangler’s timeless western heritage.”
Wilson’s trademark silhouette headlines the collection, with bellbottoms featuring leopard print, jewel embellishments, wildflower embroidery and floral jumpsuit. Bold red, white and blue stripes give flares an Americana feel, while the bestselling boot hugger jean fit is a more subtle take on Wilson’s aesthetic.
Wilson’s boho vibe inspires festival looks with suede fringing and embroidery, alongside oversized tees with vintage graphics featuring lyrics. Classic Western shirts, with nostalgic landscape prints, remind us of the rugged beauty of the West.
With the Western trend dominating culture, authenticity shines and trailblazing is the driving spirit. The Wrangler X Lainey Wilson collection is a celebration of grit and glamour, ready to redefine the Western style, one unforgettable look at a time.
This collection is now live and available for purchase on the Wrangler website.
