Your Daily Denim Destination
For Fall 2026, Tommy Hilfiger invites Travis Kelce into his world at The Plaza. Where chance encounters with cultural icons become part of the story that could only happen in New York. Kelce enjoys his stay as guest in residence at the legendary hotel, Mr. Hilfiger’s former home and one of the city’s most storied […]
For Fall/Winter 2026, BOGNER presents its collection under “Luxury in Motion,” with a strong emphasis on alpine heritage, urban sophistication, and earthy seasonal color. Denim is present – the key story is refined, fashion-oriented colored denim rather than distressed blue jeans. So now you don’t have to ditch your denim anymore when you go skiing! […]
Calvin Klein’s ‘Feel the Fit’ is a multi-chapter Fall 2026 denim campaign, built around the idea that finding the right pair of jeans changes how you move, feel and carry yourself. Chapter 1 – Tate McRae Launched August 25, 2026, the first chapter stars Tate McRae. It was directed by Carlijn Jacobs and uses dance […]
London-based designer Aaron Esh released his debut Fall/Winter 2026 collection as the new Creative Officer of AllSaints, marking a major conceptual reboot for the brand. The Vision: Esh aims to reassert rather than completely reconstruct the brand, blending his signature Savile Row tailoring with AllSaints’ classic rock ‘n’ roll and 2000s indie sleaze DNA. The […]
The Diesel FW26 ad campaign transforms perspective into an exploration of multiplicity, community, and shared cultures. Rooted in Diesel’s values of freedom, self-expression, diversity, and inclusivity, it transcends borders and remains an open story. “Let’s go. Gate check” The latest chapter in the visual collaboration between creative director Glenn Martens and art director Christopher Simmonds […]
7 For All Mankind introduces Chloë Sevigny as the face of its Fall Winter 2026 campaign, titled “In the City, Off Duty”. The campaign centers on a relaxed approach to dressing shaped by instinct, movement and the changing pace of a day in New York. {And YES, those are definitely skinny jeans — AND super low rise♨️} Chloë Sevigny […]
Louis Vuitton’s Resort 2027 collection, designed by Pharrell Williams, has two interesting denim directions. 1. Indigo denim with a 3-D mud effectThis is probably the most important denim look. The collection features a medium blue denim jacket and matching jeans, finished with a raised 3-D printed “mud” effect around the edges. It’s essentially clean indigo […]
MASU is a Tokyo-based contemporary menswear fashion label established in 2017. The name MASU is derived from the Japanese verb ending in ‘~masu,’ used in polite expressions. In the same way that ‘~masu’ is used in daily life but never loses its value, MASU aims to maintain the same polite attitude over time, just as […]
Rhude Spring 2027 is a particularly interesting collection for your menswear denim tracking. Rhuigi Villaseñor is pushing Rhude further into a post-street wear, luxury-sportswear direction, incorporating football culture, Americana, and more sophisticated tailoring. Fall 2027 is a collection exploring the integration of sports and fashion. There are several important denim looks in the Spring 2027 […]
Dark indigo denim is one of the clearest denim trends for Fall 2026. In fact, it has moved beyond a niche runway direction into a broadly recognized seasonal trend. What makes the Fall 2026 dark indigo different is that it is cleaner and richer, as opposed to the heavily faded blue we’ve seen in recent […]