Marques’Almeida’s Pre-Fall 2025 collection showcases a bold evolution of their signature denim aesthetic, blending grunge-inspired textures with elevated, couture-like elements. The designers, Marta Marques and Paulo Almeida, have infused this season’s offerings with a sense of grown-up elegance while retaining the brand’s rebellious spirit. For the pre-fall 2025 season the designers drew inspiration from historical […]
Dawson Denim Is All About Japanese Selvedge
Dawson Denim is a British brand renowned for its meticulous craftsmanship and dedication to producing high-quality selvedge denim garments. Founded in 2012 by Kelly Dawson and Scott Ogden in Hove, England, the brand began with a single sewing machine and a roll of Japanese selvedge denim. Over the years, Dawson Denim has garnered a loyal […]
7 For All Mankind Spring 2025 Ad Campaign
7 For All Mankind presents its campaign for Spring Summer 2025, a project which champions bold self-expression and cultural connectivity. Featuring Mariacarla Boscono and newcomer, Mohamed Hassan, the campaign is shot by Theo Liu and styled by Elodie David. Through striking visuals and powerful storytelling, the next chapter of ‘Provocatively You’ amplifies the brand’s credibility […]
SAINt JHN In LEVI’S® And Who Decides War
SAINt JHN took the stage at Coachella Weekend 2 in a one-of-a-kind custom look created in collaboration with LEVI’S® and Who Decides War. Thus merging streetwear, spiritual symbolism, and SAINt’s signature love of denim. The look was not just fashion, it was a visual sermon, seamlessly tying together SAINt JHN’s aesthetic, and his powerful musical presence. Coming off the release of […]
Denim Made in Paris: SUPERSTICH MFG
Superstitch MFG. is a Paris-based denim brand founded by French denim enthusiast Arthur Leclerq. The brand is dedicated to reviving the craftsmanship of vintage American workwear, producing garments that honor the heritage of denim while incorporating meticulous attention to detail. The brand’s philosophy centers on creating jeans “as they were,” emphasizing durability, functionality, and timeless […]
Big John – For Selvedge Denim Lovers!
Big John is a pioneering Japanese denim brand established in the 1940s in Kurashiki, Okayama Prefecture. Originally known as Maruo Hifuku, the company began as a sewing business and evolved into Japan’s first domestic jeans manufacturer. In 1965, Big John produced the country’s first jeans using imported American denim, and by 1973, they introduced the […]
Levi’s® x Beyoncé – REIIMAGINE Part 3
Levi’s® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations […]
Imogene + Willie – Jeans Made In The USA
Imogene + Willie is a Nashville-based denim brand founded in 2009 by Matt and Carrie Eddmenson. The brand is renowned for its commitment to American craftsmanship, producing all garments in the USA. Their flagship store is located in a renovated gas station in Nashville’s 12 South neighborhood, with an additional retail space in Austin, Texas. […]
Ksenia Schnaider: Inside-Of-The-Box Capsule!
Ukrainian sustainable denim brand, Ksenia Schnaider is inviting us for a collection made inside-of-the-box!And we are totally loving this — outside-of-the-box — interpretation! Ksenia Schnaider’s Cubic Collection, part of their Fall/Winter 2025 line titled THINK INSIDE THE BOX, is a bold exploration of digital aesthetics translated into physical fashion. Inspired by the blocky, low-poly visuals […]
Nudie Jeans – Meeting Place For Denim Lovers
Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixon Levin and Joakim Levin in Gothenburg, Sweden. The brand is renowned for its commitment to sustainability, transparency, and high-quality denim products. Building the brand on strong values with sustainability and human rights at the core – this is what they set out […]