R13’s creative director, Chris Leba, describes his Spring 2026 collection as a return to a “romantic-punk” sensibility. That punk DNA remains, but it’s softened and expanded with new colors, prints, and unexpected detailing. The collection is structured in drops, meaning instead of one big seasonal release, R13 launches pieces in smaller waves. This allows for […]
If You Love Anything Vintage – Mister Freedom
Mister Freedom was founded in 2003 by French-born vintage-aficionado Christophe Loiron. The brand began as a vintage retail store and atelier in Los Angeles. The shop at 7161 Beverly Blvd houses not only their in-house collections but also a large curated inventory of vintage clothing, textiles, accessories, and ephemera, sometimes dating back to the 19th […]
Introducing: Size-Inclusive DE:Part Denim
DE:Part Denim – New kid on the block, or better still, new denim on the block! DE:Part launched its first collection of inclusive denim this Fall 2025. Its debut collection includes ten denim silhouettes available in three washes along with four signature tees and tanks offered in three colorways. The pieces of this collection are […]
GAP x KATSEYE – The Low-Rise Is Rising!
This past summer, Gap launched their “Better In Denim” ad-campaign featuring global girl group KATSEYE. And it was all about baggy and low-rise jeans. And now, in the middle of the winter season, we can only confirm, the low-rise jeans are definitely on the (high) rise! And Gap proves to have been totally right on […]
AE After Sweeny – Hello Martha Stewart!
American Eagle doesn’t do middle way! From 28-year-old Sidney Sweeney going straight to 84-year-old Martha Stewart. Move over, Sydney. it’s Martha’s turn now! American Eagle is spending the holidays with Martha Stewart. And the apparel retailer isn’t shying from the jeans that triggered a national controversy around Sweeney. The holiday campaign content features the domestic icon, clad […]
Hawksmill Denim Co. – Denim From The UK
Hawksmill Denim Co. is a British-based premium denim brand, founded in 2015. Their mission is to make “the best jeans possible” by focusing on quality materials, traditional manufacturing, and longevity rather than chasing fashion cycles. Production is done in small batches: the brand emphasizes slow fashion: “Our jeans are made slowly and with care by […]
Lee Archive – New Vintage Capsule Fall 2025
In 2022 Lee launched a specially curated vintage-offering platform called Lee Archives, designed to resurrect classic pieces from their long history rather than typical seasonal new-arrivals. The items come from Lee’s old catalog including jackets, jeans, overalls and more, representing the ’50s, ’60s, and ’70s. The purpose of the archive program is to celebrate heritage […]
Happy Thanksgiving To All Denim Lovers 🦃👖
Abercrombie – The Perfect Western Jeans
As we have pointed out in our trend reports for quite some time, the Western trend is definitely a thing – and not going anywhere soon. So, if you’ve been seeing more cowboy boots, boot-cut jeans, and denim styled like ranch wear lately, you’re not imagining it! This revival isn’t just rural or novelty. Big […]
Scotch & Soda – 40th Anniversary Capsule
Scotch & Soda, the Amsterdam-based fashion brand, launched its 40th Anniversary Capsule Collection. Celebrating four decades of bold creativity, craftsmanship, and self-expression. The limited-edition collection reimagines the brand’s most iconic pieces through the lens of its classic Reversible Souvenir Jacket – a timeless emblem of rebellion, adventure, and individuality that has long defined Scotch & […]