Your Daily Denim Destination
SOSO Clothing is a Swedish brand specializing in custom-made, bespoke, made-to-order denim. Founded in 2010, SOSO Clothing AB set out with a clear mission – to create custom-made, high-quality raw denim and heritage garments. The name SOSO stands for South of Stockholm, a nod to their Swedish roots. Today, that spirit lives on through SOSOBROTHERS, […]
The western-denim look is absolutely a thing right now. According to trend reports, the western aesthetic or cowboy-core is back in full swing for fall and winter 2025, And – definitely – denim is central! So, it’s not just the boots and hats anymore. The western cult is influencing cuts, washes, and detailing on jeans […]
AREA was founded in 2014 in New York by Beckett Fogg and Piotrek Panszczyk. Named for the legendary Manhattan nightclub that turned evenings into experiences, AREA inhabits the tension between intimacy and spectacle. AREA creates womenswear and accessories that balance the precision of European craft with the electricity of New York subculture, inviting intrigue, wit, […]
“Momotaro is a symbol of the famous Okayama folklore. We recreated our symbol based on indigo flower by reinterpreting the traditional Japanese emblem in a modern way. The “MOMOTARO” has been reborn as a symbolic figure that embodies the brand.” Momotaro Jeans was founded in 2006 in the Kojima, Okayama district of Japan – a […]
Men’s bootcut jeans are absolutely trending in a big way. Here’s a breakdown of the “why” and also some great pick-options you can buy right now. Calvin Klein S/S 2026 According to fashionistas this revival has been building up for quite a few seasons, rather than being an “overnight” RN fashion fad. And there is […]
It’s like we never even know we were looking until we found it! And here it is! The perfect perfume collection to wear with your jeans. The Tru Western’s Leather Vintage Label includes four amazing perfumes that practically cover every mood you may be in when wearing your jeans. So, ok it’s supposed to be […]
Just in time for the up-coming festivities and parties, PAIGE launched their Fall 2025 men’s collection: Lived-In Luxury. In this collection every detail, every wash, and every stitch tells a story. Rooted in timeless minimalism, material-first craftsmanship, and intentional styling, this collection is a celebration of lived-in luxury. Every piece is designed to last and […]
So that’s good news for all of you out there who have been dearly (and sadly) missing the skinny jeans. There is a new skinny version out there, the 2026 version. And it’s a s skinny as it can get except for the tight tapering at the ankles. We checked out and featured many lookbooks […]
Pacsun is marking its second year of partnership with the Rare Impact Fund, launching their Holiday collection today, November 1st. You can read more about the Rare DNM collections here. The collection includes all new men’s and women’s pieces just in time for the holiday season. In line with Pacsun’s mission to inspire and uplift […]
The KSENIASCHNAIDER x Lee Cooper collaboration merges British denim heritage with the avant-garde, upcycled aesthetic of the Ukrainian label. Founded in London in 1908, Lee Cooper began its story with workwear. Its focus on quality, durability, and functionality defined the brand’s identity as the original British denim label. These same principles resonate with KSENIASCHNAIDER’s philosophy: […]