Your Daily Denim Destination
In the past view months we have featured many denim collections shown in London. Paris, and Milan. The resons why we are doing this is so that you guys out there get the general idea of what trends to expect in the coming months. This is always a very good help especially when it comes […]
For his Spring 2026 collection Scervino moved away from overt glamour. Instead he went for a more pared-back, everyday elegance, albeit inlaid with a bit of a luxury vibe. The collection, which debuted at Milan Fashion Week this past month, focuses heavily on themes of lightness, transparency, and exquisite artisanal craftsmanship. But denim denim – […]
Committed to honoring its heritage while embracing contemporary design, Levi’s® continues to push the boundaries of denim innovation. For the Fall/Winter 2025 Collection, the new Twisted Denim capsule builds on the brand’s unparalleled history of delivering denim fits at the forefront of trends. Actually, this capsule revives a style originally introduced in 1999: jeans with asymmetrically twisted […]
Ubi-Ind Denim is a denim brand created by Ulrich “Ubi” Simpson, veteran of the industry. Simpson has a background in the apparel and branding world and created his brand to fill a gap in premium American-made jeans: denim made for athletic builds and in larger sizes. He has also designed for Tommy Hilfiger, Coach, Diane […]
For Spring/Summer 2026 we see a revival of crafts such as embroidery, passementerie and textile finishing, among others. And Indian designer, Dhruv Kapoor’s Spring 2026 collection is a very good example. The collection is titled “Foundations & Futures”. Kapoor frames the show as a merging of past, present and future. Taking foundation (or basic) garments […]
Lee launched a global equity campaign called “Built Like Lee” for this Fall 2025. The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot – see below: As you can see, a recurring visual motif is the Lee button itself – used as a visual cue connecting generations. The campaign is meant […]
Marques’ Almeida returned to London for its spring 2026 collection. Paolo Almeida and Marta Marques, the design duo behind Marques’ Almeida, showed a Spring 2026 collection rooted in “softness and lightness,” embracing a floatier feeling in “what feels like a potentially volatile moment in time.” And that very soft- and lightness also shows in the […]
KUON in Japanese stands for eternity, permanence, and also for the remote past or future. As you can see, the brand clearly plays with history, time, and tradition through its garments. KUON works with vintage fabrics and used clothing gathered around the world. And then the transform them into fashionable and contemporary pieces. Besides vintage […]
Ok, so we’re not even in full fall mode – yet- but still! There is nothing more exciting than finding our about new denim styles to come. New brands – or maybe brands which are not so new but haven’t been featured here @Denimology yet… Like Yaku. One of the brands that called our attention […]
Wrangler and Filson have come together this fall, releasing a limited-edition, 10-piece capsule collection capturing the spirit of the American frontier in form, function, and style. Designed as a true meeting of minds and materials, one forged in denim and one born of waxed canvas and wool, the collection fuses the DNA of both brands. […]