Tommy Girl is back, and she’s bolder than ever! Curated by influencer and designer, Aleali May, the collection reimagines Tommy Hilfiger’s iconic looks through a modern lens.
Btw, did you know that Tommy Girl was originally launched as a fragrance, back in 1996?
Tommy Hilfiger’s Tommy Girl Summer 2025 campaign marks a bold revival of the brand’s iconic ’90s spirit, reimagined for a new generation. The collection blends classic preppy aesthetics with contemporary streetwear influences, celebrating individuality and fearless fashion.
The campaign showcases the new Tommy Girl as a raw, fearless, happening member of the new generation, attired in assertive silhouettes.
The campaign features a diverse lineup of models and influencers, including IVE’s Jang Won-Young, Samara Cyn, Lindsay Vrckovnik, Eniola Abioro, and May herself, each embodying the modern Tommy Girl’s confident and expressive style.
Each piece reflects pure confidence. From star-studded ripped jeans to varsity jackets and rugby shirts, the clothes speak to girls who aren’t afraid to stand out.
Staying true to Tommy Hilfiger’s signature colors – red, white, and blue – the collection channels a “students-on-vacation” vibe, merging nostalgic elements with contemporary design.
Collection highlights include a varsity jacket in cotton twill paired with a frayed denim mini skirt, while a shrunken tee, bandeau top and dungaree dress nod to throwback silhouettes. Saltwater denim washes from the California coast and satin star badges bring archive energy into sharp focus, while a rugby shirt and trucker jacket echo classic prep, made bolder.
The Tommy Girl Spring 2025 collection is available on tommy.com, in Tommy Hilfiger stores worldwide, as well as at Macy’s and at YOOX.
