Adriano Goldschmied, denim icon, actually – better still – the godfather of our century’s denim, doesn’t stop. Ever. After having had a hand in creating many brands like – of course – AG Jeans*, Citizens of Humanity, AGOLDE, just to mention a few, he’s back with yet another denim adventure. And while we’re at it. Just for you to remember, Adriano also was the original founder/creator of Diesel, Replay, and GAP 1969 – again, just to mention a few!
Goldschmied’s latest venue is about the Daily Blue collection:
Adriano Goldschmied’s boundless creativity collides with Soko’s cutting-edge DNA on April 24th and 25th at the KingPins Show in Amsterdam. Witness a collection born from a strong partnership driven by a shared philosophy.
“Adriano entrusted Soko Projects Division to wash the Daily Blue collection, which Soko’s new department interpreted with flair, staying true to the jean master’s vision.
Anticipating styles and trends, Daily Blue brings the future of denim to its customers. The collection focuses on natural fabrics, clean lines, and innovative silhouettes with immaculate garment finishing, all without compromising on aesthetics or environmental impact. Soko’s advanced techniques include significant water conservation, no stone usage, process simplicity, and no permanganate whilst only using certified products.
Soko Diamond enhances the denim’s haute couture details, while Soko Premium elevates the fabric’s appearance to new heights. Passion fuels creativity!
We believe denim becomes more beautiful when it has a story to tell, and this one surely does.”
{*I once asked Adriano why he left his name for AG jeans after he left the brand and his answer was quite interesting: ” … because I wanted to see what it was like to compete against myself”!}
