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Skinny, But Not Skinny – Jeans, Of Course!

We’ve had a lot of feedback from our readers about our skinny jeans feature. Outrageous exclamations as well as heart felt thank you notes. Most of you guys out there agreed with us, though – skinny jeans are a classic, a staple must-have in any denim lovers’ closet. But still, there were also quite a […]

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Heaven by Marc Jacobs Spring 2024 Ad Campaign

Seems that American rapper, Ice Spike, is really top trending this spring. Not only is she main attraction in Alexander Wang’s spring 2024 campaign, but also superstars at Marc Jacobs’! Heaven by Marc Jacobs has unveiled its captivating spring 2024 campaign, embracing a fusion of contemporary style and nostalgic flair. The brand’s latest campaign features four […]

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RE/DONE & Pamela Anderson Collaboration

Pamela Anderson and RE/DONE teamed up to tribute some of the iconic supermodel’s most memorable looks, resulting in a 25-piece collaboration. Launching as a sustainable partnership, the capsule collection takes cues from Anderson’s passion for the planet and focuses on eco-conscious denim and apparel. The campaign for the collection was shot entirely by a team of women […]

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Mavi – Spring/Summer 2024 Ad Campaign

Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]

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Introducing @Denimology: Abrand Jeans

We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]

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More Spring/Summer 2024 Denim Looks

Spring time – best “excuse” to go shopping for your new wardrobe, and especially new denim! After long dark winter months, we certainly deserve some uplifting again, right:-) And as it always helps to know what’s going to be trending in the following seasons, we are always keeping you updated about the latest in denim […]

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Diesel Fall/Winter 2024/25 Runway Show

At Milan Fall/Winter 2024 Fashion Week, Diesel/s Glenn Martin turned on the webcam during his fashion show. Thus being the first to open a runway show to the public. By turning on a webcam, he shared his world with one and all. In Peter Weir’s 1998 film, ‘The Truman Show’, Truman Burbank discovers that the first thirty years of his […]

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Marques’ Almeida Fall 2024 Preview

Before we start talking about Marques’ Almeidas fall 2024 collection itself – we are so impressed with the diversity of the models in their runway show. For the fall/winter 2024 season Marta Marques and Paulo Almeida examined the passing of time and the idea of growing up. The result was them casting models featured in […]

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Gap x Dapper Dan Collab – DAP GAP

In a groundbreaking collaboration, Gap and Dapper Dan have introduced their latest venture, the DAP GAP Spring Collection. A significant evolution from their previous engagements. This new line ventures beyond the familiar territory of sweats to embrace an expansive array of western denim styles, paying homage to the archetypal cowboy while infusing the vibrant spirit of Harlem. The heart of Harlem […]

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