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TCB Jeans – “From The Good Old Days”

Japanese

Founded by Hajime Inoue in 2012 in Kojima, Okayama, a city famed for denim production, TCB stands for “Taking Care of Business”. And also affectionately “Two Cats Brand,” honoring Inoue’s love of cats. “Denim of the people, by the people, for the people.” Specializing in recreating classic American denim form the 1920’s to the 1960’s, TCB […]

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Levi’s® & Nike – Coolest Denim x Sports Collab

Levi’s®

Levi’s® and Nike have joined forces once again for their most anticipated collection. And this time it’s about merging the rich denim heritage of Levi’s® with Nike’s legendary Air Max 95 silhouette.  At the center of the new collection are three iterations of the legendary Nike Air Max 95 in White/Ecru, Black, and Denim that give a nod to […]

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Levi’s x Beyoncé – The Collaboration On Tour

JEANS

Beyoncé and Levi’s continue their awesome collaboration on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. Levi’s designed several custom looks for Beyoncé and her dancers for the world tour supporting her Grammy-award-winning “Cowboy Carter” album. Beyoncé took the stage in a custom Levi’s® one-piece with “LEVII’S” emblazoned across the chest and […]

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Introducing – STUDIO D’ARTISAN

selvedge jeans

STUDIO D’ARTISAN is a pioneering Japanese denim brand, established in 1979 by Shigeharu Tagaki. As a founding member of the “Osaka Five,” the brand played a crucial role in reviving vintage American workwear using traditional Japanese craftsmanship. Known for its meticulous attention to detail, STUDIO D’ARTISAN combines high-quality selvedge denim with unique dyeing techniques and […]

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Introducing: Blue Blanket Jeans

motorcycle

Blue Blanket Jeans is a contemporary ‘old fashioned” Blue Jeans, Jackets and Overall brand.{Note: An amazingly fitting juxtaposition!} “We don’t care about trends, we just try to make the best Jens in the market, using a Japanese and Italian pure indigo raw denim, Italian construction and manufacturing with US details,” states Creative Director Antonio Di […]

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Denim Made in Paris: SUPERSTICH MFG

Japanese denim

Superstitch MFG. is a Paris-based denim brand founded by French denim enthusiast Arthur Leclerq. The brand is dedicated to reviving the craftsmanship of vintage American workwear, producing garments that honor the heritage of denim while incorporating meticulous attention to detail.​ The brand’s philosophy centers on creating jeans “as they were,” emphasizing durability, functionality, and timeless […]

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RE/DONE Spring 2025 – A Closer Look

spring

RE/DONE’s Spring 2025 collection introduces a range of vintage-inspired denim and ready-to-wear pieces. The idea is to blend classic aesthetics with contemporary design. Like taking a pair of vintage jeans and “reform” them into a fashionable trendy right now pair of jeans.. RE/DONE’s mission is to restore individuality to the denim space, to reimagine iconic […]

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Levi’s Lot 201 – 1890 Vintage Denim LE

vintage

Levi’s once again has some great news for all of us vintage denim lovers – read on to find out. In the early 1890s, Levi Strauss & Co. introduced the Lot 201, a budget-friendly version of the groundbreaking iconic 501® pants. To continue the celebration of the 501® family legacy, the Levi’s® Vintage Clothing (LVC) team has recreated […]

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Levi’s® x Beyoncé – REIIMAGINE Part 2

ad campaign

Levi’s® and Beyoncé continue their collaborative journey with the launch of “Chapter 2: Pool Hall” in the REIIMAGINE campaign. This chapter reinterprets iconic denim moments, blending Levi’s® heritage with Beyoncé’s artistic vision. In the “Pool Hall” campaign, Beyoncé dons a striking denim-on-denim ensemble, featuring a cropped jacket and high-waisted jeans adorned with crystal embellishments. The […]

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McQueen Lunar Year 2025 – Ad Campaign

McQueen

Alexander McQueen released its Lunar New Year 2025 campaign, celebrating the Year of the Snake with a blend of contemporary design and traditional symbolism. And, of course, denim included! The campaign explores profound themes of belonging, change, and the optimism that comes with new beginnings in its 2025 Lunar New Year. Set against the backdrop […]

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