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Levi’s x Denim Tears – Homage to Black Biker Community
After the Second World War, biker culture in America exploded. One of the first Black motorcycle clubs formed in America, the East Bay Dragons, was established in 1959 in Oakland, California, right near the home of Levi’s® brand. In Black biker culture, there is an outsider sense, a danger, a pride, a respect, a commitment to […]
Wrangler x Dallas Cowboys
An exclusive sponsorship of “America’s Team” doubles down on the denim brand’s western ethos and signature catchphrase: Long Live Cowboys™. Long known as the denim brand ‘made by cowboys for cowboys,’ Wrangler® is giving new meaning to that mantra, announcing its new multi-year sponsorship agreement with the Dallas Cowboys. Prominently activated onsite at AT&T Stadium […]
Levi’s Pride 2023 Collection – Available Now
As a strong supporter of the LGBTQIA+ community over the decades, Levi’s is excited to celebrate Pride 2023 with a new collection that honors the strength, history, and creativity of the LGBTQIA+ community. This year’s collection highlights self-expression as a spectrum, non-binary, and fluid. It features a lavender-hued color palette that salutes LGBTQIA+ activist groups […]
14th Bangladesh Denim Expo – More News
We @Denimology feel deeply for the people of Bangladesh affected by Cyclone Mocha and will do our part supporting the nation by continuously reporting about their denim industries. 2nd Denim Innovation Night presented by Pacific Jeans during the 14th Bangladesh Denim Expo showcased the innovation in the country’s denim industry. The central theme of this […]
Meet Ania Taubenfligel, Co-Founder of Triarchy
Happy Mother’s Day to all denim mothers out there:-) In in honor of today, we are featuring one very interesting woman, Ania Taubenfligel, who’s not only a beautiful mother, but also the co-founder of sustainable LA based denim brand, Triarchy. We have known the Triarchy guys since they first started the brand some eight years […]
Lee x The Brooklyn Circus Collaboration
Lee just launched a new collection with The Brooklyn Circus, available in the US and Europe. The 133-year-old iconic denim and casual apparel brand united with the Black-owned prep wear brand through the connection of craftsmanship and telling stories through style.