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Introducing: Pure Blue Japan
Pure Blue Japan (PBJ) was founded in 1997 by Ken‑ichi Iwaya in Kurashiki, Okayama (a historic Japanese denim hub) and is run under the Syoaiya Inc. The brand is entirely Japan-based in all of its production: dyeing, weaving, sewing, and finishing. Their signature Indigofera leaf logo and deep indigo selvedge thread celebrate traditional natural indigo […]
Introducing: Kings Of Indigo (K.O.I.)
Kings of Indigo (K.O.I.) is a classic denim brand. Their objective is simply to produce sustainable clothing socially and environmentally, without compromising on quality. The jeans of K.O.I. are of high quality and are made to last. In addition to jeans, the denim brand also makes other clothing with a streetwear style. “We are Kings Of Indigo.Denim by heart, forever […]
Introducing: INDIGOFERA – Denim Made In Sweden
INDIGOFERA is Swedish denim brand celebrated for its craft, unique fabrics, and vintage-inspired fits. Founded in 2009 by Mats Andersson and Johan Söderlund in Sweden, Indigofera is dedicated to “PRIMA*-quality materials” with a focus on fabric development and craftsmanship. {*Prima is the Swedish word meaning quality} “Every choice in every detail that we construct, is […]
Introducing – STUDIO D’ARTISAN
STUDIO D’ARTISAN is a pioneering Japanese denim brand, established in 1979 by Shigeharu Tagaki. As a founding member of the “Osaka Five,” the brand played a crucial role in reviving vintage American workwear using traditional Japanese craftsmanship. Known for its meticulous attention to detail, STUDIO D’ARTISAN combines high-quality selvedge denim with unique dyeing techniques and […]
Introducing: Blue Blanket Jeans
Blue Blanket Jeans is a contemporary ‘old fashioned” Blue Jeans, Jackets and Overall brand.{Note: An amazingly fitting juxtaposition!} “We don’t care about trends, we just try to make the best Jens in the market, using a Japanese and Italian pure indigo raw denim, Italian construction and manufacturing with US details,” states Creative Director Antonio Di […]
Introducing @Denimology – HAIKURE
HAIKURE is an Italian denim brand specialized in sustainable denim. The brand’s aim is to create sustainable denim clothing with a Japanese minimal aesthetic that takes part of its core DNA. The brand engages to stay focus on a responsible production chain based on “Made in Italy”. The brand’s name combines “haiku,” the Japanese form […]
Introducing: 424 – Fusing Art x Fashion
The mix of art and fashion has always been a very exciting subject for us. And Guillermo Andrade’s streetwear label, 424, gives us exactly that. Demonstrating an instinctive approach to design, Andrade has continuously imbued elements of contemporary art within his nonchalant Los Angeles aesthetic to deliver a range of easy-to-wear fashion staples. Personally designed […]
Introducing LUEDER – Fall 2025 (No Gender!)
London based German designer, Marie Lueder, became known for her her armor and knight-inspired designs. LUEDER researches medieval armor based on the desire of shielding and a longing for spiritualism acted as rituals which they call mental armor. The brand embraces amateurism. That is to say in relation to gender, bodies, idols, professionalism and emotions, […]
Introducing – Who Decides War … Denim!
Nope, we’re not inviting you to any warfare, but definitely inviting you to check out the brand! Especially if you are into eye-catching and outside-of-the-box denim. Step aside Balenciaga! Who Decides War, co-founded by Ev Bravado and Téla D’Amore, is a New York-based fashion brand renowned for its innovative denim designs. Their denim pieces are […]
Diesel – Introducing Behind the Denim
Aiming to add a dose of pizzazz to the issue of sustainability, Diesel is launching a five-part mini-documentary series, in sync with the brand’s fun and irreverent style. Called “Behind the Denim,” each episode will take a close look at the life cycle of denim from farm to factory to the customer’s closet, underscoring the […]