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Guess Jeans x Jeanologia – The Future Of Denim

Guess

Guess Jeans and Jeanologia bring the future of denim to Tokyo. Guess Airwash™, developed by Jeanologia, makes history by replacing traditional stonewashing with air. From July 4 to 12, Harajuku, Tokyo’s iconic fashion district, will host “The Next 40 Years of Denim”, an immersive exhibition presented by GUESS to celebrate the past and future of […]

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Levi’s® x sacai – Limited Edition Collaboration

sacai

Levi’s® and Japanese fashion house sacai deliver a groundbreaking collection. reimagining Levi’s® iconic silhouettes through sacai’s distinctive lens of hybridization and experimental design. While embracing sacai designer and creative director Chitose Abe’s visionary approach to transforming familiar garments into unexpected new forms, the new Levi’s® x sacai collection celebrates the heritage of Levi’s® denim craftsmanship.  The Levi’s® x sacai […]

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E.L.V. Denim – Sustainably Made In The UK

denim

E.L.V. DENIM is a pioneering British luxury brand dedicated to crafting timeless fashion pieces from 100% upcycled materials. And according to the brand, they are the only denim brand in the world using 100% upcycled materials. In other words, they are all about breathing a second life into garments destined for landfill, and transforming loss […]

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Levi’s® x Beyoncé – REIIMAGINE Part 3

Levi's

Levi’s® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations […]

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PacSun – The Casey Low-Rise Baggy Jeans

denim

The fashion world is currently obsessing with baggy and low-rise jeans, and so are we! Well, here’s some great news. I was invited to the PacSun store to have a look at the brand’s newest denim drops. Located in New York’s fashionable Soho district, the store was packed with women checking out the jeans. And […]

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Junya Watanabe Fall 2025 – Leather And More

fashion

Junya Watanabe really gives all leather lovers a good reason to look forwards to their fall 2025 collection. A total leather feast! And we are talking about almost surrealistic geometric leather designs. Watanabe also introduced glossy leather pieces sculpted into geometric shapes, transforming traditional biker jackets and trench coats into architectural forms. Admitted, some of […]

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Versace S/S 2025 – Denim And Leather Looks

Spring 1997 Versus show was Donatella Versace’s starting point for her Spring/Summer 2025 collection. Versus was a diffusion line of the Italian luxury fashion house Versace, established in 1989 by Gianni Versace as a gift to his sister, Donatella Versace. Versus became Donatella’s baby, a diffusion collection she designed in her own image, while Gianni […]

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Diesel F/W 2025 – Super-Lowest-Rise Comeback!

diesel

Diesel presented their Fall/Winter 2025 collection in Milan and brace yourselves! Get ready for the lowest low-rise jeans making a total comeback. And yeah, butt crack included! And denim skirts so short that it put the no-pants look to shame! The show show was all about a radical reinvention of style, blending elevation with disruption […]

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Levi’s® x Beyoncé – REIIMAGINE Part 2

ad campaign

Levi’s® and Beyoncé continue their collaborative journey with the launch of “Chapter 2: Pool Hall” in the REIIMAGINE campaign. This chapter reinterprets iconic denim moments, blending Levi’s® heritage with Beyoncé’s artistic vision. In the “Pool Hall” campaign, Beyoncé dons a striking denim-on-denim ensemble, featuring a cropped jacket and high-waisted jeans adorned with crystal embellishments. The […]

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COS REMADE – Recycled Denim Capsule Collection

sustainable

COS REMADE is a denim capsule collection crafted from 20% recycled cotton sourced from pre-owned COS pieces. The COS Restore initiative allows gently used COS pieces to be meticulously cleaned and repaired. Ready to be re-sold and loved for years to come.  This capsule reflects COS’s circular fashion ethos and offers super trendy eco-conscious options for any denim lover. COS REMADE was […]

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