Mavi – TENCEL™ with REFIBRA™ Technology

This past week Mavi announced its collaboration with TENCEL™ brand using TENCEL™ lyocell fibers with  REFIBRA™ technology in its FW23 Recycled Blue collection. The collaboration is a capsule of women’s premium denim pieces that combine breathability, durability, and comfort, all the while propelling the brand towards a cleaner and greener future. This initiative supports Mavi’s goal of having 100% sustainable denim by […]

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Denim Looks Spring 2024 – Get Inspired!

Sometimes we like to feature designers here @Denimology who are not basically all about denim. But rather Haute Couture and ready-to-wear. Being that denim is probably one of the most well known fabric in the world, there are always more of couture designers “dabbing” in denim as well. And sometimes what they come up with […]

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DL1961 Fall/Winter 2023 Men’s Lookbook

TheDL1961 men’s fall/winter 2023 collection expands the brand’s tried-and-true bestsellers like the NickSlim and Russell Slim Straight, both offered in a variety of fabrics and washes for maximum versatility, wearability, and all-day comfort. Additionally, the collection expands on more trendy styles like the Glen Wide Leg and Kurt Loose Straight, both inspired by the trends […]

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DL1961 Fall/Winter 2023 Women’s Lookbook

DL1961’s Fall/Winter 2023 collection is a refined assortment of modern styles featuring their strong, functional fabrics in exceptionally dynamic washes. Their fresh take on current and upcoming trends, in addition to fine-tuning all aspects from fit to branding, further advance DL1961 in a contemporary direction. This season they leaned into a more relaxed and vintage […]

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Mavi – F/W 2023 Campaign And Lookbook

Sustainable denim brand, Mavi, is welcoming in the new season with the launch of their FW23 campaign. Shot by photographer Lauren Loncar, the Mavi FW23 campaign and lookbook were shot at Hunns House in Stanfordville, NY, and feature models Jessica Storther (@jessicaannstrother), Adrianna Bach (@adriannabach), and Laurence Coke (@laurencecoke).  For FW23, Mavi continues to move […]

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Hudson x Brandon Williams Collab Campaign

Hudson Jeans has announced a new collaborative collection with celebrity stylist Brandon Williams, who is known for creating looks for professional athletes. For nearly a decade, Brandon Williams has worked as a professional clothier and brand consultant, curating celebrity closets with a polished air of individuality. This new collection is inspired by Williams’ personal style and features […]

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Amiri Pre-Fall 2023 Lookbook/Video

Especially known and much loved for their extremely ripped, destroyed, and destructed denims, Amiri seems to have pretty much “calmed down”. At least, this is what we deducted from checking out their men’s and women’s pre-fall 2023 collection. Jumping on the wagon of the last few seasons monochromatic neutral color trends, the Amiri pre-fall looks […]

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GANNI Fall/Resort 2023 Denim Looks

Denim is an important part of the GANNI fall 23 and resort 23/24 collection and has been since the brand phased out leather. Jeans are “democratic” and therefore reenforcing the brand’s ethos of fun fashion for everyone. Titled “BUTTERFLIES!,” the collection is about revisiting the roots of the GANNI brand while introducing new elements to […]

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Forever 21 – Back To School New Denim!

When we are shopping for jeans, what’s better than buying top trending denim styles for super reasonable prices? Absolutely nothing! So if you are looking to renew your denim wardrobe, especially when soon it’s going to be that back-for-school time again, look no further. Forever 21 has just launched “Denim 21”, a new elevated fashion denim line, […]

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Madewell – The Fall 2023 Denim Drop

Madewell believes in the timeless appeal of denim, highlighting the unmatched quality and expert fits that Madewell jeans are known for. Each pair is crafted with meticulous attention to detail and reinforced stitching for durability and developed with a care-intensive wash process to achieve an authentic vintage look but deliver comfortability that makes them easy […]

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