Your Daily Denim Destination
Pure Blue Japan (PBJ) was founded in 1997 by Ken‑ichi Iwaya in Kurashiki, Okayama (a historic Japanese denim hub) and is run under the Syoaiya Inc. The brand is entirely Japan-based in all of its production: dyeing, weaving, sewing, and finishing. Their signature Indigofera leaf logo and deep indigo selvedge thread celebrate traditional natural indigo […]
Kings of Indigo (K.O.I.) is a classic denim brand. Their objective is simply to produce sustainable clothing socially and environmentally, without compromising on quality. The jeans of K.O.I. are of high quality and are made to last. In addition to jeans, the denim brand also makes other clothing with a streetwear style. “We are Kings Of Indigo.Denim by heart, forever […]
Men’s Spring/Summer 2026 Fashion Week kicked off with Pitti Uomo in Florence. And is right now happening in Paris (June 24 – 29, 2025). The events include 70 participating houses, featuring 40 runway shows and 30 presentations. We’ve been watching many shows, always looking out for what’s new in denim (of course!). What will we be […]
Samurai Jeans is a legendary Japanese denim brand renowned for its high-quality construction, heavyweight selvedge fabrics, and obsessive attention to detail. Founded in Osaka in 1997 by Toru Nogami, Samurai is one of the “Osaka Five” – a group of brands that sparked Japan’s raw denim movement in the late ’90s and early 2000s. Core […]
INDIGOFERA is Swedish denim brand celebrated for its craft, unique fabrics, and vintage-inspired fits. Founded in 2009 by Mats Andersson and Johan Söderlund in Sweden, Indigofera is dedicated to “PRIMA*-quality materials” with a focus on fabric development and craftsmanship. {*Prima is the Swedish word meaning quality} “Every choice in every detail that we construct, is […]
Let us introduce you to to Doublewood Denim, a heritage-rich raw selvedge brand with thoughtful design and real artisan quality. Founded in San Francisco in 2011 by Jade Lam, Jeffrey Lee, and Robin Chan, named “Doublewood” after combining Chinese characters in their names. Designed in SF and produced in a 30-year-old family-run workshop in Zhongshan, […]
One of my favorite hang-out denim places used to be the Raleigh Denim store in the heart of Soho in New York City. Sadly, that store closed a few years ago. But the good news is, you can still buy Raleigh jeans on their website, they continue with their denims firm and strong. Here’s their […]
As promised in our feature about white jeans for the ladies, it’s your turn now, guys! White jeans for men are absolutely trending again this summer. They are a key piece in both minimalist and expressive fashion. Why White Jeans Are Trending First and foremost, white jeans always give us a sense of freshness and […]
In the past few months we have been featuring a lot denim brands specializing in selvedge denim. Some of them very “insider” – not too well known – like STUDIO D’ARTISAN. And some of them, like Naked & Famous, well known by most denim lovers and denim heads. We are very focused on continuous featuring […]
Absolutely, white jeans are making a strong statement this summer again. All fashion conscious people have been aware that white denim has been transcending its traditional seasonal boundaries to become a year-round wardrobe staple. Meaning, we absolutely do wear our white jeans even during the coldest winter days. Covered with uber-sized sweaters and coats… Therefore, […]