This past summer, Gap launched their “Better In Denim” ad-campaign featuring global girl group KATSEYE. And it was all about baggy and low-rise jeans. And now, in the middle of the winter season, we can only confirm, the low-rise jeans are definitely on the (high) rise! And Gap proves to have been totally right on […]
Hawksmill Denim Co. – Denim From The UK
Hawksmill Denim Co. is a British-based premium denim brand, founded in 2015. Their mission is to make “the best jeans possible” by focusing on quality materials, traditional manufacturing, and longevity rather than chasing fashion cycles. Production is done in small batches: the brand emphasizes slow fashion: “Our jeans are made slowly and with care by […]
Abercrombie – The Perfect Western Jeans
As we have pointed out in our trend reports for quite some time, the Western trend is definitely a thing – and not going anywhere soon. So, if you’ve been seeing more cowboy boots, boot-cut jeans, and denim styled like ranch wear lately, you’re not imagining it! This revival isn’t just rural or novelty. Big […]
Introducing @Denimology – Red Cloud & Co.
Red Cloud & Co. is a lesser-known but highly respected denim / workwear brand, especially among raw denim enthusiasts. Based in Shenyang, China, they emphasize quality craftsmanship, heritage, and strong local production. Red Cloud & Co. sources their cotton from Xinjiang, China. Their jeans are produced using older – vintage sewing machinery, which gives the […]
Robert Pattinson Wearing RE/DONE Jeans
Robert Pattinson and Jennifer Lawrence are starring in a new movie, Die My Love, and they’re promoting the film with an intimate photo shoot for V Magazine. Pattinson is wearing a pair of RE/DONE Jeans and a Re/Done | Hanes Classic black tee, along with other RE/DONE men’s staples. The jeans are the 19401 classic straight fit jeans […]
3Sixteen – Selvedge Denim From Japan
3Sixteen was founded in 2003 by Andrew Chen and Johan Lam, though their actual denim history really kicked off in 2008. That’s when they created their first pair of jeans, the SL-100x. The name 3Sixteen is a reference to the Bible verse John 3:16, reflecting a personal and faith-influenced ethos behind the brand. Their core […]
So, About Spring 2026 Denims…
Spring 2026 isn’t that far away anymore, guys! The newest Spring collections will start arriving in stores very soon, Maybe a couple of more weeks – let’s just get over the Black Friday sales! We’ve checked out tons of fashion shows and previews to find out what’s going to be trending in the coming seasons. […]
Iron & Resin – Clothes Worn In, Not Out!
What we first noted about California based brand, Iron & Resin, was their slogan – “Clothes made to be worn in, not out!” Iron & Resin is a pretty interesting brand known especially for their denim and workwear. “Born in a small, Southern California, blue-collar beach town, graced with world class point breaks and seaside […]
Velvet Is Making A Come-Back This Season
Velvet (and velvety textures) are definitely a key fabric this Fall/Winter 2025, perfect for this time of the year. With all the festivities and parties coming up, velvet jeans are a perfect choice for a stylish, luxe-but-casual, look. While the denim trends for F/W 2025 focus on dark washes, barrel legs, and embellishments, velvet jeans […]
Jacob Cohen S/S 2026 – “Denim Village”
Jacob Cohen’s Spring/Summer 2026 collection is framed around the idea of a village built in denim. A setting where different characters (mechanic, washerwoman, beekeeper, bar patron, casino guest) co-exist, all united by denim as the backdrop of a community. The collection uses denim not just for jeans but also as a thread across pieces – […]