Okay, so we know that the whole fashion industry is already focusing on the upcoming fall and winter seasons. But we also believe in living the moment, living the right now. We don’t want to think – yet – about what to buy for fall but more like what are we going to wear today. […]
JELADO – “Last Resort Denim”
Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations. “LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even […]
Barrel-Leg Jeans Are Trending This Fall
More than a year ago we’ve looked closer into a denim trend which back then was on the rise. The barrel-leg jeans. And we have to say this trend really caught on. In almost all previews and fashion shows we have seen one or another version of the barrel jeans. Definitely a trend which is […]
Martine Rose Fall 2025 – “Outsider Fashion”
For this Fall/Winter 2025 season, Martine Rose opted to shoot a lookbook rather than staging a show. And true to her ethos, the collection is a refreshing circuit-breaker, defying fashion norms with its cheeky, offbeat energy. To sum it up, Martine Rose wants you to dress like a wheeler-dealer for this fall. Like… how about a plain […]
Introducing: Shockoe Atelier
Founded in 2012 by Anthony Lupesco in the historic Shockoe Bottom district of Richmond, Shockoe Atelier blends European tailoring tradition with American denim culture. Lupesco’s background in Italian luxury fashion (from brands like Versace and Belvest) informs the label’s refined aesthetic and manufacturing standards, all executed locally in a transparent, in-house workshop. n a historic […]
Blackhorse Lane Ateliers – Made In London
Blackhorse Lane Ateliers (BLA) is London’s only authentic craft jean maker, combining heritage craftsmanship with sustainable, community-driven production, Founded in 2016 by Han Ates in Walthamstow, London, Blackhorse Lane Ateliers revived local denim manufacturing, operating in the same building where Han worked in textiles for over 30 years. BLA revived London’s denim manufacturing legacy using […]
Monoki – If You Love Embroidered Denim
Parisian-based brand Monoki just announced the debut of their Sunny Jeans for pre-fall 2025. The 100% cotton denim assortment from Monoki comes in 2 colorways: a light and dark wash. The “Sunny Jeans” are wide-leg jeans featuring embroidery, especially floral motifs in tones like yellow, red, and green on both side pockets and the rear. Delicate multicolored floral […]
SPOKE London Promises – Ridiculously Well Fit👖
SPOKE is a London based brand created with a focus on custom-fit denim for men and women. It’s designed around the idea of combining style, comfort, and accessible quality at a value price point. “SPOKE started with a simple idea: Style is nothing without fit. A tight crotch, a saggy seat or a crumpled hem […]
Introducing @Denimology – C.O.F Studio
Founded in 2013 by industry veteran, Per Fredriksson, C.O.F. Studio was born from the idea of collaboration with trusted suppliers and experts, aligning Swedish design sensibility with Italian and Japanese heritage craftsmanship. The name reflects their ethos: a “Circle Of Friends” across fabric mills, hardware makers, and garment makers all driven by quality and passion. […]
White Jeans For Guys – Style Report
White jeans are a bold, versatile wardrobe essential. Perfect for summer and transitional seasons. When styled right, they project confidence and effortless polish. White denim offers a fresh, polished look that complements nearly any color palette – from navy and olive to pastels and neutrals. This summer especially, white jeans fit the trending “quiet luxury” […]