RE/DONE has launched ‘Anatomy of a Fit’, a campaign examining how the details of jeans and T-shirts define an everyday wardrobe.
The most worn-ever duo—a T-shirt and a pair of jeans—is getting a cool update.
The concept focuses on the relationship between rise, leg shape, inseam, and proportions. It positions denim essentials as long-term wardrobe investments rather than seasonal trends.
The RE/DONE Anatomy of a Fit collection helps shoppers select foundation wardrobe pieces based on specific cuts, rises, and fabrications.
Some of the core denim fits include a cigarette, a straight low- and high-rise, and a slim mid-rise. For T-shirts, they offer the 60s Slim, the classic, the 50s Boxy, and the Boyfriend Tee.
This is an interesting counterpoint to the oversized-jeans movement. RE/DONE is emphasizing fit diversity: slim, straight, bootcut and wide-leg silhouettes all have a place in the modern denim wardrobe.
The most interesting angle is the return to fit education and the idea that the right rise, leg shape, and inseam matter as much as the wash.
You can shop for RE/DONE jeans at Bloomingdale’s. REVOLVE, and Shopbop.
