Your Daily Denim Destination
Dark indigo denim is one of the clearest denim trends for Fall 2026. In fact, it has moved beyond a niche runway direction into a broadly recognized seasonal trend. What makes the Fall 2026 dark indigo different is that it is cleaner and richer, as opposed to the heavily faded blue we’ve seen in recent […]
PacSun, the purpose-driven specialty fashion retailer rooted in youth culture, teamed up with L/AB c/o Off-White™, becoming a retail partner for the label as it continues to expand its presence since debuting this summer. As the experimental arm of the Off-White™ universe, L/AB c/o Off-White™ brings a fresh expression of the brand’s iconic design language to […]
We’ve already mentioned several times that the iconic denim brand Lee® was one of James Dean’s favorites. And today Lee is making us remember another movie star, long gone, but never forgotten…. Lee® celebrates Marilyn Monroe’s 100th birthday with a capsule reimagining her most famous looks. The Lee x Marilyn Monroe Collection is a limited-edition capsule […]
This Fall, Gap unveils “Denim on your own,” its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette. Set to Malcolm Todd’s original rendition of Robyn’s iconic anthem “Dancing on My Own,” created specifically for this campaign, Gap brings together two rising talents from different creative worlds. United by a shared confidence but […]
RE/DONE positioned its Fall 2026 collection, “The Unexpected Muse,” as a new chapter for the brand, led creatively by Meredith Kahn and Phillip Prado. The concept centers on women who influence fashion simply through their individuality rather than being conventionally styled as muses. For your denim trend tracking, the important part is the collection’s shift […]
California lifestyle brand, Z Supply, is showing up [guns blazing] with the launch of its permanent five-pocket premium denim collection. Marking a meaningful evolution to the brand and expansio of key categories (which also include RTW, lounge, and eyewear) – Z SUPPLY has introduced six foundational silhouettes priced from $138-158, with sizes ranging from 24-31. Every fit was designed […]
While other brands are looking back to the ’90s, Lucky Brand is sooooooo 2000’s with the return of the Lil Maggie jean. This fall, nostalgia meets modern style as Lucky Brand brings back a legendary favorite from the archives: the Lil Maggie jean. “From the Lucky Legend collection, our 2000’s-inspired Ultra Low Rise Lil Maggie Flare hugs […]
Yes. Colored jeans are one of the emerging denim trends for Fall 2026, although the trend is more subdued and sophisticated than previous waves of colored denim. The emphasis is on deep, autumnal shades rather than bright “loud” colors. Key colors are burgundy/oxblood, chocolate brown, olive, and ecru. And let us be clear here, colored […]
Tommy Hilfiger just launched the TOMMY HILFIGER “Always Denim” Fall 2026 campaign starring Romeo Beckham. Set within The Mark Hotel, where New York style and cultural influence meet, Romeo hosts a new generation of fashion insiders in a fresh expression of Classic American Cool. Effortless, optimistic, and always rooted in denim. A longtime symbol of New York’s style scene, […]
Hailey Bieber’s collaboration with Gap, “The Hailey Jean,” is already one of the most talked-about denim releases of the year. The capsule reinterprets Gap’s iconic ’90s fits through Hailey’s minimalist, off-duty aesthetic. The collection centers on two relaxed silhouettes: The Hailey Extra Baggy (Hero Piece) A mid-rise, worn low on the hips with extra-wide legs, […]