Your Daily Denim Destination
California lifestyle brand, Z Supply, is showing up [guns blazing] with the launch of its permanent five-pocket premium denim collection. Marking a meaningful evolution to the brand and expansio of key categories (which also include RTW, lounge, and eyewear) – Z SUPPLY has introduced six foundational silhouettes priced from $138-158, with sizes ranging from 24-31. Every fit was designed […]
While other brands are looking back to the ’90s, Lucky Brand is sooooooo 2000’s with the return of the Lil Maggie jean. This fall, nostalgia meets modern style as Lucky Brand brings back a legendary favorite from the archives: the Lil Maggie jean. “From the Lucky Legend collection, our 2000’s-inspired Ultra Low Rise Lil Maggie Flare hugs […]
Yes. Colored jeans are one of the emerging denim trends for Fall 2026, although the trend is more subdued and sophisticated than previous waves of colored denim. The emphasis is on deep, autumnal shades rather than bright “loud” colors. Key colors are burgundy/oxblood, chocolate brown, olive, and ecru. And let us be clear here, colored […]
Tommy Hilfiger just launched the TOMMY HILFIGER “Always Denim” Fall 2026 campaign starring Romeo Beckham. Set within The Mark Hotel, where New York style and cultural influence meet, Romeo hosts a new generation of fashion insiders in a fresh expression of Classic American Cool. Effortless, optimistic, and always rooted in denim. A longtime symbol of New York’s style scene, […]
Hailey Bieber’s collaboration with Gap, “The Hailey Jean,” is already one of the most talked-about denim releases of the year. The capsule reinterprets Gap’s iconic ’90s fits through Hailey’s minimalist, off-duty aesthetic. The collection centers on two relaxed silhouettes: The Hailey Extra Baggy (Hero Piece) A mid-rise, worn low on the hips with extra-wide legs, […]
Ksubi by Elle II is the collaboration between Australian denim label Ksubi and stylist/content creator Elle Ferguson. Following the success of the initial capsule, Volume II launched this July with an expanded 15-piece collection inspired by Parisian style and Bondi ease. This edit redefines wardrobe staples with timeless pieces crafted in classic mid-blue denim, accented […]
This month, Hollister launched its women’s fall denim campaign with popstar Freya Skye. The collection celebrates self-expression, confidence, and the versatility of denim made for modern moments. At the center of the campaign is Freya Skye, who embodies what it means to be “Made for this Moment.” Because she tours and lives in denim, Freya […]
Fall 2026 isn’t about one dramatic shift—it’s about elevating denim through wash, construction, and styling. The collections we have previewed suggest that denim is becoming more sophisticated rather than more extreme. The focus has shifted from oversized proportions and heavy destruction toward quality fabrics, thoughtful construction, and versatile silhouettes that can move easily between casual […]
Dior is betting on lots of denim for the coming fall season. Jonathan Anderson made denim one of the most significant casual fabrics in his debut Dior Fall 2026 ready-to-wear collection. Rather than treating it as rugged workwear, he integrated denim into Dior’s couture vocabulary through refined construction, embroidery, and fluid styling. The denim collection […]
For this coming Fall 2026, Ann Demeulemeester reimagines the brand’s signature dark romance and battered romanticism into a highly wearable, enduring wardrobe. Under Stefano Gallici, denim became one of the house’s most important building blocks. Rather than classic blue jeans, Gallici approached denim with the same dark romanticism and rock-and-roll attitude that define Ann Demeulemeester. […]