Diesel welcomes you to the human race. You’ve got one life to live.
If you’re lucky, it will go something like this: first, you’re born. You’re so cute. Everyone loves you. It’s fun. You grow up. You go to school. You make friends. It’s more fun. You go to college. Party. There’s romance, sex and love. Life’s a beach. Then it’s not. It’s not all fun, but it is all D. From the cradle to the grave and beyond. Diesel denim is always there for you.
This is Your Life in D, the Diesel F/W25 denim campaign, is dedicated to the brand’s iconic denim during every stage of existence. The latest visual collaboration between creative director Glenn Martens and art director Christopher Simmonds tells the story of a single life lived in Diesel denim — from birth to adolescence to adulthood to death and the afterlife — with the signature humor, irony and irreverence that has come to define Martens’s and Simmonds’s partnership. Shot by photographer Eammon Zeel Freel, the images capture the fixed point of view of an individual as they go through life’s journey clad in Diesel denim.
An infant wearing drawstring jeans peers out from his crib onto a diverse cast of intergenerational family and friends cooing at him in the Fluid Denim collection.
A teenager lays on his dorm room bed, surrounded by adolescent hormones in action as friends of all genders, races and sexual orientations couple up in Denim Feeling, Relaxed Fits and denim 1DR Twin Shoulder Bags.
The all-denim party continues at the beach, where it’s all about summer denim, crisscrossed wrap jersey tops and the new high-waisted D-Sent jeans. Plus, D-Lake and D-Havana shoes.
Of course, there’s no such thing as a smooth ride. A motorcycle accident renders our protagonist as denim roadkill. His Oval D belt is intact but his life is at stake as concerned onlookers and a sexy nurse tend to him with their Double D bags and D-Slante shoes. Sadly, they couldn’t save him. But he looks on-point in the slim fit D-Vyl jeans as mourners wearing Dirty Wash Fluid Denim gather around the casket at his wake. He must’ve done something right during his time on earth, because otherworldly beings bearing light wash denim and Double D await him in the sweet hereafter.
To personalize life’s precious moments, the ups and downs, there are accessories. New silver jewelry includes rings and necklaces with giant gems, Metamorph bracelets and layered necklaces. Watches range from the Closer to the D-Sruptor and the Streamline. Optical and sunglasses feature oval and industrial frames with holepunch details.
Diesel is designed For Successful Living, defined by freedom, self-expression, sexiness and inclusivity. Embrace it all, for there are no guarantees in life. Except death and denim.
You can shop for the current Diesel collection on their website. at SSENSE women/men, and at Farfetch women/men.
