The Sasson x Johnny Was collaboration, set to launch this week, merges the iconic heritage of Sasson Jeans with Johnny Was’s bohemian style. The campaign, starring supermodel Lily Aldridge, celebrates the return of Sasson, reimagined for a new generation with a blend of nostalgia and modern fashion. The first drop will include eight denim styles, […]
Wrangler Bespoke – For Women By Women
Wrangler®, today launched Bespoke, a new collection of jeans developed by women for women. Created by an all-female design team with a campaign fronted by female Wrangler employees, Wrangler Bespoke introduces a new era in women’s denim design. The collection marks Wrangler’s most ambitious women’s line to date, inspired by in-depth research to address the challenges of finding the perfect […]
Tommy Hilfiger’s Fall 2024 Ad Campaign
For his fall 2024 ad campaign, Tommy Hilfiger untied once again with Stray Kids. K-pop group Stray Kids has a long history with Hilfiger, including a much talked-about appearance at this year’s Met Gala. In the video, the group poses in front of Manhattan’s skyline, outfitted in Hilfiger’s new classic-meets-preppy menswear. Inspired by the layers […]
Another A-Mazing Calvin Klein Ad Campaign!
Calvin Klein’s ad campaigns are something we enjoy watching every season! After featuring Camila Morrone, Jungkook and BLACKPINK‘s Jennie in his spring 2024 campaigns, now it’s Mingyu. The rapper, a member of supergroup, Seventeen, is the star of a new Fall 2024 Calvin Klein campaign. The iconic brand released the imagery Friday, flooding social media with photos […]
Ksubi Fall 2024 – MAD MAD WORLD!
So, about the Ksubi fall 2024 newest drop, aptly named Mad Mad World: If you love unpredictable, unconventional, well, un- everything (lol) then this capsule is definitely made for you! This Ksubi fall 2024 capsule celebrates chaos, non-conformity, and unpredictability. The collection is a continuation of the punk aesthetic Ksubi introduced in the pre-Spring 2024 […]
PacSun Teams With Pinterest – Better In Baggy
PacSun teamed with Pinterest for a series of experiences that support the launch of the “Better in Baggy” fall 2024 ad campaign focused on baggy denim. Oh and btw, didn’t we mention in our feature yesterday?!? Baggy jeans are really a thing… The “Better in Baggy” campaign celebrates the return of baggy denim, focusing on […]
Charli XCX x Billie Eilish – Music & Denim
Charli xcx’s Brat summer is continuing full-steam ahead – and now Billie Eilish is on board. And there’s baggy denim included!
GapKids – Be Uniquely Yourselves Ad Campaign
Gap’s Back-To-School GapKids Campaign Celebrates Kids Being Uniquely Themselves. Encouraging kids to move freely as true originals, inspiring them to be confident and unapologetically themselves through music, fashion, and dance. And there’s more: The ad campaign also features a nostalgic “Napoleon Dynamite” reunion. The campaign video is titled “Just dance”. It showcases kids expressing themselves […]
Diesel + Hoshi – New Brand Ambassador
Diesel has some great news to share with us. It is confirmed, Hoshi is their newest brand ambassador.
Junya Watanabe S/S 2025 – Denim And Patchwork
Has Junya Watanabe exhausted denim and patchworks, two key codes of his brand? Hardly.