Named “Pleasure Island”, Diesel’s Spring/Summer 2023 ad campaign creates a playground for our every desire, centering around the concept of adult entertainment.
As Creative Director, Glenn Martens, puts it, “all desires, kinks and indulgences are welcome, whilst all judgmental attitudes are not.”
Populated by “pleasure-seeking, Diesel-clad patrons,” the so-called amusement park offers a look inside Diesel’s free-spirited community, one which transcends gender, race, age and body type. Lensed by photographer Johnny Dufort, the campaign highlights standout products like the Oval D top and the Super Logo menswear selection, punctuated by Diesel’s signature faded denim, corsets, peel-off camouflage and cargo pants.
This new spring/summer 23 collection continues spotlightening the brand’s sexy underwear’s, comprising ’90s-inspired bras and briefs.
Also included are the experimental jewelry pieces and, continuing its partnership with EssilorLuxottica, the campaign shows Diesel’s sleek eyewear collection debuting five new silhouettes.
Forget about your inhibitions – check out the campaign video above!