G-STAR reintroduces RAW RESEARCH, the brand’s pinnacle exploration of denim innovation.
Conceived as G-STAR’s experimental atelier, RAW RESEARCH is where creativity and engineering collide to push denim forward. Boundary-breaking techniques, fearless ideas, and uncompromising material exploration define the collection – denim reimagined in its boldest form.
Following the footsteps of Aitor Throup, the new collection is now developed under the creative direction of Lisi Herrebrugh and Rushemy Botter, bringing a renewed vision to the RAW RESEARCH platform. That vision comes to life in a 24-piece collection: experimental, uncompromising, and rooted in a deep understanding of denim.
RAW RESEARCH
This chapter of RAW RESEARCH reimagines G-STAR’s heritage and DNA through a future-facing lens. The duo turned to the brand’s archive, searching for structure, method and identity. The result is an all-gender collection built on anatomic precision, utilitarian heritage, and engineered denim. From reversible bombers and maritime-inspired outerwear to selvedge denim tailoring, baggy G-STAR Elwood evolutions, and engineered skirts and dresses, each piece blends future with craftsmanship. Shot by Pieter Hugo, the collection unfolds within an industrial setting that mirrors the raw attitude of the brand.
A Study in Denim
At the heart of the collection is the iconic G-STAR Elwood, designed in 1996 and celebrated as the first jean constructed around the body in motion. Its defining elements, articulated knees, 3D construction, and a technical, anatomical approach, serve as the blueprint for the evolution of RAW RESEARCH.
This design logic now extends beyond jeans into items like skirts and trucker jackets, each piece shaped with anatomical precision. Across the collection, denim is reworked through experimental washes, sculpted into anatomical forms, and crafted with intentional, engineered detailing. An example is the use of greencast denim, another hallmark of G-STAR’s heritage. Unlike traditional indigo, this fabric carries a cool, industrial undertone that develops its own character with wear: raw, utilitarian, and quietly radical.
Some of the collection highlights include the RR Vinny Jacket, a reinterpretation of the iconic G-STAR Elwood that pays tribute to Rushemy Botter’s late childhood friend who he used to collect G-STAR pieces with. The RR Reversible Bomber merges the structure of a formal shirt with a bomber silhouette and features a washed-down Japanese cloud camo effect.
The collection will be available as of tomorrow, March 3rd, worldwide in selected stores and on g-star.com.
