HAIKURE is an Italian denim brand specialized in sustainable denim.
The brand’s aim is to create sustainable denim clothing with a Japanese minimal aesthetic that takes part of its core DNA. The brand engages to stay focus on a responsible production chain based on “Made in Italy”.
The brand’s name combines “haiku,” the Japanese form of poetry celebrated for its simplicity and connection to nature, reflecting HAIKUREs ethos of purity and forward-thinking.
Sustainability Commitment:
HAIKURE places a strong emphasis on environmental responsibility by utilizing organic cotton and recycled fibers in its products. The brand also employs dyeing and washing techniques designed to reduce water and energy consumption. These efforts are underscored by certifications such as the Global Organic Textile Standard (GOTS) and Oeko-Tex Standard 100, demonstrating HAIKURE’s dedication to ethical and ecological practices.
Design Philosophy:
Merging contemporary fashion with sustainability, HAIKURE offers collections for both women and men that embody a laid-back and minimalist style. The brand’s designs remain aligned with current fashion trends while upholding principles of transparency and exclusivity.
Collections:
HAIKUREs product range includes a variety of denim styles such as slim, relaxed, loose, and regular fits. Beyond denim, the brand provides ready-to-wear items including leather pieces, jackets, tops, jumpsuits, skirts, and dresses, all crafted with attention to detail and sustainability in mind.
By integrating fashion trends with transparent and eco-friendly practices, HAIKURE has positioned itself as an innovative leader in the global denim fashion industry.
And the reason why we have HAIKURE on our radar is because they decided that contemporary fashion and sustainable practices could go in the same direction. They are about creating environmentally friendly fashion while offering high quality clothing with a very demanding sense of style.
You can shop for HAIKURE denim on their website, at NET-A-PORTER, Nordstrom, and at Farfetch.
