KSENIASCHNAIDER is a Kyiv-based brand founded by Ksenia and Anton Schnaider. They have been one of the pioneers in sustainable fashion. Especially through their industrial-level upcycling efforts which include transforming vintage jeans into new creations. Really exceptional and totally out-of-the-box pieces. So totally your thing if you are aiming for eye-catching and different. Don’t just take our word for it – scroll down and see for yourself!
And while we’re at it – they’ve also done a really cool collaboration with Adidas this past year. You can still score some great items from this collab here and here.
But now “back to the future” – let’s talk about their latest collection – PS 2025:
In today’s world of political and cultural populism, KSENIASCHNAIDER takes a lighter, subtler, and more humorous approach to luxury streetwear. Ksenia and Anton love to deconstruct existing norms by applying never-before-used materials in their ingenious way, this time creating a quite unorthodox but easily recognizable street-style PS25 collection called “No Fixed Norm.”
For this season, the creative duo has unpicked the iconic denim gold topstitching, typically used to ensure the durability of denim garments. They have embroidered denim-shaped ornaments on casual T-shirts and hoodies. And also created intricately quilted denim jackets, skirts, and shorts.
Classic broderie anglaise fabric, traditionally associated with pretty summer dresses, deliver the most tongue-in-cheek all-gender ensemble of a spring hoodie and a skirty trouser.
Also included are the must-have trousers, jackets, and skirts. As well as a pair of jeans printed on white denim canvas, creating an optical illusion of jeans being stuck or glued to the wearer.
KSENIASCHNAIDER has also dropped what has long been their official trademark—a selection of trendy reworked denim and denim-on-jersey pieces. The production process is truly remarkable: it takes three pairs of carefully selected vintage jeans to create one new pair, and every new pair is effectively a unique piece.
