Levi’s® and Beyoncé continue their collaborative journey with the launch of “Chapter 2: Pool Hall” in the REIIMAGINE campaign. This chapter reinterprets iconic denim moments, blending Levi’s® heritage with Beyoncé’s artistic vision.
In the “Pool Hall” campaign, Beyoncé dons a striking denim-on-denim ensemble, featuring a cropped jacket and high-waisted jeans adorned with crystal embellishments. The setting portrays her engaging in a pool match, exuding confidence and modern elegance.
This release follows the initial chapter, “Launderette,” which reimagined classic Levi’s® advertisements through a contemporary lens. The ongoing partnership celebrates the fusion of timeless denim styles with Beyoncé’s transformative artistry. Refresh your memory with the video below 🙂
This partnership not only highlights Levi’s® commitment to honoring its legacy but also showcases its dedication to evolving with contemporary cultural icons. By collaborating with Beyoncé, Levi’s® continues to solidify its position at the intersection of fashion, music, and cultural expression.
While the exact pieces worn by Beyoncé in the campaign are not available for purchase, the collection offers a range of denim items inspired by the collaboration, including trench coats, vests, and wide-leg jeans. You can shop the look here.
