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Introducing @Denimology: Abrand Jeans

We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]

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Pepe Jeans – Fall/Winter 2023 Ad Campaign

Pepe Jeans London is celebrating its 50th anniversary in (denim) style with their fall/winter 2023 ad campaign titled “I Love London”, featuring British model Lila Moss. The daughter of fashion icon, Kate Moss, explores the city clad in the new season’s eye-catching denim looks. The campaign was shot by photographer Alasdair McLellan, capturing Moss as she embarks […]

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Trending: Oversized And Slouchy Jeans

These past couple of months we’ve been to dozens of previews, watched some amazing fashion shows, checked new lookbooks. And yes, lived through another amazing and super exciting fashion week. And the one thing that got most stuck in our denim head and heart was that it was all about uber- and oversized. Yes, we’ve […]

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Let’s Talk About Wide-Leg Jeans

Okay, so we have come to the conclusion that there definitely is no way around the fact that wide-leg jeans are a “real” thing. Present in almost every fall/winter 2023 denim collection we viewed in the past few months, there is just no way we can avoid them. Wide-leg jeans are here to stay. But […]

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So, What Happened With The Boyfriend Jeans?

If you recently have been shopping for jeans online or in stores, you probably felt the same way we do. What happened to the term “boyfriend jeans”? How come nowadays brands classify their wide-leg, high-rise jeans as boyfriends? Aren’t boyfriend jeans supposed to be oversized (he’s probably wearing a bigger size than you!), low-slung, baggy […]

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