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The “White Jeans After Labor Day” Question

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Since I started writing for Denimology, I faced the same question every year: Is it okay to wear white jeans after Labor Day? And my answer has always been: It’s absolutely okay to wear whatever makes you feel good. And in the past few decades, designers and fashionistas have declared whites after Labor Day are […]

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Tending This Fall: “Soft” Colored Jeans

Yes. Colored jeans are one of the emerging denim trends for Fall 2026, although the trend is more subdued and sophisticated than previous waves of colored denim. The emphasis is on deep, autumnal shades rather than bright “loud” colors. Key colors are burgundy/oxblood, chocolate brown, olive, and ecru. And let us be clear here, colored […]

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Top Trend F/W 2026 – Bootcut Jeans

Bootcut jeans are one of the strongest women’s denim silhouettes for this coming Fall and Winter 2026. Rather than dramatic Y2K flares, the trend is centered on slim-through-the-knee jeans with a subtle kick flare, often called the “mini bootcut.” Designers have been driving this silhouette back onto the runway, and we see it as a […]

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Gap x Hailey Collab: The Hailey Jeans

Hailey Bieber’s collaboration with Gap, “The Hailey Jean,” is already one of the most talked-about denim releases of the year. The capsule reinterprets Gap’s iconic ’90s fits through Hailey’s minimalist, off-duty aesthetic. The collection centers on two relaxed silhouettes: The Hailey Extra Baggy (Hero Piece) A mid-rise, worn low on the hips with extra-wide legs, […]

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So… Are Ripped & Oversized Jeans Really Out?

Short answer: you’re not being forced to ditch them – but fashion has definitely moved on. But are we really ready to go “clean”? We have been to many denim previews these past months. And we have also checked out – and posted about – fashion shows and fashion events. And let’s face it, most […]

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Tommy Jeans – Spring 2026 Ad Campaign

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TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle. Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the […]

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Skinny Jeans – Yes, But Not The “Old Way”

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Are you part of the denim gang who misses the good old skinny jeans days? Well, you’re not alone! Over the past few months we have received a lot of inquires about what’s happening with the skinny jeans trend. Fashion editors and stylists are definitely saying skinny jeans are “back” or at least trending again. […]

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Are “Fashion” Jeans Really Denim?

This is a question we have been asked with increasing frequency by our readers. And the answer is sometimes yes, sometimes no. It depends on what kind of denim fashion jeans are made of. Remember, there are the “true” denim heads out there as well as the fashion loving jeans wearer. The difference?We’re breaking it […]

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