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Extreme Wide-Leg Jeans – THE Top Trend RN

If you haven’t figured it out yet, or still don’t want to believe it… there’s no way around it. The extreme wide leg is the very hottest denim trend this season. Interesting, how we went from super skinny to super wide-leg, right! But that’s what fashion is all about. Giving us a good reason (excuse) […]

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Introducing @Denimology: Abrand Jeans

We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]

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Barrel-Leg Jeans – What Exactly Are Those?

A denim style that has been sneaking upon us for the past couple of years, the barrel-leg jeans, huh? Admitted, we haven’t been overly attentive to those before but now there is no more denying it – barrel-leg jeans are definitely a rising trend in 2024. To sum it up, barrel-leg, or balloon leg jeans […]

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What Exactly Are Raw Denim Jeans?

Raw denim jeans are every denim purist’s go-to for jeans. Summing it up – raw denim is denim that has not been pre-washed nor distressed in any way. It is pretty much the antithesis to the whole distressed trend. All denim starts as raw denim. Technically speaking, once it hits water, it is no longer […]

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Pepe Jeans – Fall/Winter 2023 Ad Campaign

Pepe Jeans London is celebrating its 50th anniversary in (denim) style with their fall/winter 2023 ad campaign titled “I Love London”, featuring British model Lila Moss. The daughter of fashion icon, Kate Moss, explores the city clad in the new season’s eye-catching denim looks. The campaign was shot by photographer Alasdair McLellan, capturing Moss as she embarks […]

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Trending: Oversized And Slouchy Jeans

These past couple of months we’ve been to dozens of previews, watched some amazing fashion shows, checked new lookbooks. And yes, lived through another amazing and super exciting fashion week. And the one thing that got most stuck in our denim head and heart was that it was all about uber- and oversized. Yes, we’ve […]

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Let’s Talk About Wide-Leg Jeans

Okay, so we have come to the conclusion that there definitely is no way around the fact that wide-leg jeans are a “real” thing. Present in almost every fall/winter 2023 denim collection we viewed in the past few months, there is just no way we can avoid them. Wide-leg jeans are here to stay. But […]

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