Civilianaire was founded by Gene Montesano and Barry Perlman, both veteran denim‐industry figures. They previously co‐founded Lucky Brand. Civilianaire is all about American manufacturing – all production is made in Vernon, California. Also notable is the brand’s use of premium fabrics like Japanese selvedge denim for most of their collections. After 24 years Montesano and […]
Tommy Jeans – Fall 2025 Is NYC Denim!
Tommy Jeans returns to New York for Fall 2025, capturing the city’s pulse with denim, individuality, and a fresh cast. Visuals show street-style scenes in NYC: subway stations, yellow cabs, city sidewalks – merging everyday urban life with denim styling. The campaign was shot in New York City, positioning the city not just as a […]
True Religion x Ciara – Holiday 2025 Campaign
For all of you guys out there who have been wondering what’s happening with former cult brand, True Religion – well, here they are! And going full force! For their Holiday 2025 ad campaign, True Religion has teamed up with Grammy Award winning artist, Ciara. Dubbed “Wrapped in True”, the campaign shines a spotlight on […]
Introducing – Burgus Plus Japanese Denim
Burgus Plus has been around for decades, the brand was actually created back in 1997. We are delighted to introduce the brand now to our readers @Denimology 🙂 BURGUS is a medieval Latin word meaning fortress or citadel. Hoping to become a brand loved by people for its attention to detail and high-quality products, the […]
Ferrari Spring 2026 – Denim And Leather Looks
Ferrari’s Spring 2026 collection was presented at Milan Fashion Week and described as the art of reduction. “Whether cars or clothing… one edits, selects, reduces, and decides.” Makes sense, right! The collection, titled “Ferrari Officina”, was designed by Creative Director Rocco Iannone. The setting was a workshop or factory-lab space – emphasizing craftsmanship, material, process. […]
Denim Trends 2026 – Overview
In the past view months we have featured many denim collections shown in London. Paris, and Milan. The resons why we are doing this is so that you guys out there get the general idea of what trends to expect in the coming months. This is always a very good help especially when it comes […]
Ermanno Scervino – Spring 2026 Lookbook
For his Spring 2026 collection Scervino moved away from overt glamour. Instead he went for a more pared-back, everyday elegance, albeit inlaid with a bit of a luxury vibe. The collection, which debuted at Milan Fashion Week this past month, focuses heavily on themes of lightness, transparency, and exquisite artisanal craftsmanship. But denim denim – […]
Levi’s Fall 2025 Capsule – Twisted Denim
Committed to honoring its heritage while embracing contemporary design, Levi’s® continues to push the boundaries of denim innovation. For the Fall/Winter 2025 Collection, the new Twisted Denim capsule builds on the brand’s unparalleled history of delivering denim fits at the forefront of trends. Actually, this capsule revives a style originally introduced in 1999: jeans with asymmetrically twisted […]
UBi-IND – Denim Made For Your Home
Ubi-Ind Denim is a denim brand created by Ulrich “Ubi” Simpson, veteran of the industry. Simpson has a background in the apparel and branding world and created his brand to fill a gap in premium American-made jeans: denim made for athletic builds and in larger sizes. He has also designed for Tommy Hilfiger, Coach, Diane […]
Dhruv Kapoor – Spring 2026 Denim Looks
For Spring/Summer 2026 we see a revival of crafts such as embroidery, passementerie and textile finishing, among others. And Indian designer, Dhruv Kapoor’s Spring 2026 collection is a very good example. The collection is titled “Foundations & Futures”. Kapoor frames the show as a merging of past, present and future. Taking foundation (or basic) garments […]