Your Daily Denim Destination
From the NYFW Spring/Summer 2026 circuit, several denim styles and details stood out. We’re talking about textures, fits, washes, and the ways designers are playing with denim. The vibes we felt were both familiar and fresh. Below you can find some of the key trends: Relaxed & Loose Fits Baggy, barrel-leg, wide-leg, even flares are […]
Brave Star Selvage (also known as Brave Star Selvage Jeans Factory) is a denim company based in Los Angeles, California. The brand especially focuses on selvage denim, especially raw and more heavy weight, using denim from Japan, and sometimes deadstock USA mills like Cone Mills. All of their jeans, even the heaviest selvedge, are in […]
In his Fall 2025 ad campaign Tommy Hilfiger races into the season with “The Hilfiger Racing Club. The campaign, featuring Claudia Schiffer and Nicholas Hoult, shifts classic American preppy into overdrive. The Fall 2025 collection draws inspiration from New York City, returning to the brandās home base to reinterpret preppy codes with an updated sensibility. […]
Masada Jeans’ founder, Laurent David Vannucci, travels the earth and the seven seas in search of rare vintage denim. He carefully selects pieces for their exceptional quality and unique history. Not only is the brand all about sustainability, but we also thought their washing process is quite unique and definitely worth looking into, Vannucci doesn’t […]
The Ksubi by Alice Hollywood is a bold 14-piece capsule described as a love letter to the gaudy denim era of the early 2000s. The collab channels Southern Californian roots, merging the grit of skate culture with Ksubi’s street-meets-luxe DNA. This special collection is a collaboration between Ksubi, Australiaās rebellious streetwear icon, and Alice Hollywood, […]
LeviāsĀ® Vintage Clothing (LVC) – 1901 āJapanā 501Ā® is part of Leviās Vintage Clothing line, which reimagines iconic archival models with modern authenticity. This particular model uses premium Japanese selvedge denim, renowned for its texture and quality, giving the 1901 design new life with refined tailoring and vintage accuracy. While now taken for granted, the […]
Let’s talk about German denim brand, JOOP! Jeans today! JOOP! is a German luxury fashion house founded by designer Wolfgang Joop in 1986. The brand became known for its bold, expressive style and offerings ranging from fashion and accessories to homeware and fragrances. In 1988, the brand introduced JOOP! Jeans, a secondary denim and sportswear […]
Ā WranglerĀ andĀ ROA, a leader in the evolution of technical outdoor aesthetics, have released aĀ limited collection. This capsule was created from a fusion of Italian technical craftsmanship and American denim heritage. A reflection of the growing influence of outdoor performance wear in the urban and streetwear fashion space, the Fall/Winter ā25 collection was created usingĀ ROAāsĀ technical design DNA, […]
Olivia Jade, renowned YouTuber and influencer, stars in the Good Americanās Fall 2025 campaign. In this campaign, Jade is showcasing the brandās latest drop of wearable wardrobe staples and cozy elevated basics. The aesthetic is everything we want for early fall. Think quiet confidence meets nostalgic Americana. Shot in a sun-drenched setting with vintage cars, […]
DKNY launched their new ad campaign for Fall/Winter 2025, introducing Hailey Bieber as the brand’s new global face. This new collaboration marks a fresh chapter for DKNY, rooted in New York street style and reflecting Bieberās timeless, self-assured and effortlessly cool appeal. The campaign was shot by photographer Mikael Jansson in a stripped-back, industrial warehouse […]