Purple Brand – Pre Spring 2024 Looks

New York based Purple Brand is one of the labels that just kept on “sneaking up” on us over the past few years. To be precise, since 2017 when the brand was created by three friends, Luke Cosby, Rob Lo, and Klaus Lam, inspired by vintage and utilitarian concepts.

The brand focuses on producing high quality denim pieces with unique fits, detail-specific hardware, and distressing. Purple Brand is a collection of men’s denim and luxury basics that creates accessible apparel with a mix of streetwear meets luxury fashion. Although a young brand, Purple is quickly gaining a strong following from denim enthusiasts all over the world.

What we noted mostly about Purple is their attention to detail when it comes to distressing. Their staple skinny jeans come in many different washes and colors, the ripping and distressing ranging anywhere from mere knee holes to extreme destructed.

And, FYI – judging from the feedback of our male team and many of our readers, their skinny jeans do have a the most perfect fit.

But don’t just take our word for it – try them on yourself. The features pre-spring pieces are already available at Farfetch, Italist, Nordstrom. and at SAKS Fifth Avenue.

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