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Ksubi Spring 2026 – “Future Memory”

fashion

Ksubi’s  Spring/Summer 2026 “Future Memory” collection captures timeless rebellion without boundaries. Classic Americana and archival sports references are stripped back and reworked, creating a wardrobe that exists beyond gender and outside expectation. Oversized silhouettes, distressed finishes, and vintage-inspired washes define a shared language of the streets. Jerseys, tees, fleece and cargos are designed to be worn, […]

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Louis Vuitton – Resort 2026 Ad Campaign

dark wash denim

Louis Vuitton’s resort 2026 campaign is shot the way a good travel photograph works. Everything looks like it happened, and nothing looks arranged. Photographed by Cass Bird and styled by Marie-Amelie Sauvé, the images move through rocky shorelines, old village streets, and clear blue water. A very different mood from recent LV campaigns. Denim in Resort […]

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Diesel x Royal D – A “Royal” Ad Campaign!

On the occasion of the 2026 denim collection, Diesel unveils the Royal D, the new seasonal denim campaign conceived as a set of official state portraits. The visuals convey the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humor. The campaign’s sitters are members of the Diesel royal family, […]

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rag & bone – Resort 2027 Men’s Lookbook

resort

The rag & bone Resort 2027 is not loud, not trend-chasing, and definitely not experimental. Instead, this collection is about quietly evolving classic American styles. And honestly? That’s exactly why it matters. Because this is the kind of denim and menswear people will actually wear daily. Swaim Hutson, head designer of rag & bone’s menswear, […]

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So… Are Ripped & Oversized Jeans Really Out?

Short answer: you’re not being forced to ditch them – but fashion has definitely moved on. But are we really ready to go “clean”? We have been to many denim previews these past months. And we have also checked out – and posted about – fashion shows and fashion events. And let’s face it, most […]

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Gap x Victoria Beckham Collaboration

collaboration

The Gap × Victoria Beckham collaboration is one of the biggest high–low fashion moments of 2026. It’s a multi-season partnership kicking off with a 38-piece Spring capsule, which dropped today, April 24, 2026. The capsule blends Gap’s all-American basics with Beckham’s tailored, minimalist luxury aesthetic. Gap and Victoria Beckham partnership debutes with a Spring collection that […]

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American Eagle x Sydney Sweeney Are Back Again!

Sweeney

Despite the backlash caused by their last ad campaign in July 2025, American Eagle and Sydney Sweeney are back once again. Months after conversations – and controversy – erupted over Sydney Sweeney’s American Eagle jeans ad campaign, Sweeney is back for a new summer spin on shorts with the retailer. “What brand am I wearing?” Sweeney asks in the commercial, […]

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Tommy Jeans – Spring 2026 Ad Campaign

new collection

TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle. Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the […]

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Wrangler x Avirex Limited Edition Capsule

streetwear

Wrangler® and Avirex, the legendary purveyor of luxury American leather, collaborated in an exclusive capsule collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge […]

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