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Calvin Klein – Dakota Johnson In Her Calvins!
Calvin Klein’s Spring 2026 campaign starring Dakota Johnson is one of the most talked-about fashion campaigns of the year. It marks Johnson’s first campaign for the brand and continues Calvin Klein’s tradition of minimalist, sensual denim and underwear advertising. The visuals focus on “less is more” sensuality. Simple settings, minimal styling with emphasis on the […]
Hyunjin – GUESS Global Brand Ambassador
K-pop star Hyunjin from Stray Kids was officially announced as the global brand ambassador for GUESS and GUESS JEANS, launching a worldwide denim campaign for the brand. Hyunjin brings a huge international fan base, making him a powerful marketing face for denim. GUESS is using the global pop stars to modernize its classic American denim […]
Brochu Walker – Denim Tailored With Elegance
We are excited to introduce Brochu Walker here @Denimology. This is the brand for you if you want your denim to be on the elegant and tailored side. Perfect for when you have a very special occasion and still want to be able to wear denim. Quiet luxury brand, Brochu Walker, now also includes a […]
Kaia Gerber x RE/DONE – New Creative Partner Role
Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans. Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns. “RE/DONE has always felt like a natural extension of […]
GUESS? – Spring 2026 Ad Campaign
GUESS? announced global entrepreneur and fashion icon, Chiara Ferragni, as the face of its Spring/Summer 2026 global advertising campaign. The campaign was captured through the cinematic lens of the renowned Morelli Brothers. A symbol of innovation, self-expression, and digital influence, Ferragni embodies a bold new chapter for GUESS. One that bridges the brand’s iconic heritage with […]
Heavy Vintage – Patchwork Camo Japanese Canvas
We have recently introduced you to Heavy Vintage, a brand which is about vintage, unique, and heritage. We wanted to know more about their collections and share with you. Vintage Heavy belongs to the heritage / repro / artisan denim world, alongside brands and makers admired by vintage and unique denim lovers. To sum it […]
KATO’ – Born In Japan, Made in Los Angeles
KATO’ (often written with the apostrophe) is a premium denim and apparel brand created by designer Hiroshi Kato, rooted in Japanese denim heritage with modern comfort and design. The brand blends classic vintage style with innovative denim technology, making it a unique option in the higher-end denim world. Inspired by classic garments, KATO’ focuses on […]
Ecru Denim – Right Now And All Year Long!
Ecru (natural, unbleached off-white denim) isn’t seasonal. Actually, it’s one of the most versatile pieces you can own. Ecru denim isn’t “seasonal white”, it’s a 365-day neutral. Styled with the right textures and colors, it works in winter layers, summer heat, and every month in between. Here’s why you can wear it right now and […]
Let Us Introduce Fullcount Denim Maker
What makes Fullcount so special is their heritage craftmanship. Founded in Osaka to recreate classic American denim wear, Fullcount is part of Japan’s renowned denim tradition. They are on the same level as denim makers like Evisu and Studio D’Artisan. One of the legendary “Osaka 5” denim brands, Full Count was founded in 1992 by […]
Black Jeans – Our Always Trending Go-To
Timeless, versatile, and effortlessly cool. Black jeans work day to night, casual to polished. And – as opposed to blue jeans – black jeans can be worn for many occasions when you need to be a bit more formally dressed. Like going for a job interview, or meeting your future mother-in -law! Dress them up […]