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A.P.C. x Katie Holmes – A Perfect Match!
We’ve always admired and are huge fans of Katie Holmes’ denim styles. And hooking up with A.P.C. seems to be a logical choice for both, Katie and the brand. Like we said – a perfect match! Just to remind you, when boyfriend jeans first became a thing – Current Elliott, remember? Well, Holmes was one […]
Trucker Revival: Levi’s x Starter Jacket Fusion
In the heart of a bustling metropolis, the fashion world buzzes with excitement as the spring 2024 collaboration between Levi’s
Calvin Klein x Jennie Denim Ad Campaign
BLACKPINK‘s Jennie once again partners with Calvin Klein for their spring 2024 ad campaign. And this time it’s about the brand’s denim collection. Serving as the face of Calvin Klein since 2021, Jennie’s return marks a significant milestone in her ongoing partnership with Calvin Klein. This journey has already seen her launch her own exclusive capsule collection in […]
The Attico x AI Muse, Mirella, Ad Campaign
There is no denying it and no pretending it doesn’t exist – AI’s are really a thing and for quite some time also invading (is that the right expression even) the fashion world. The latest proof is about The Attico, brainchild of Gilda Ambrosio and Giorgia Tordini: women talking to women. The Attico: the brand […]
Wrangler – Commitment To Sustainability
Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]
Tommy Hilfiger x Kendall & Friends Spring 2024
For his spring 2024 ad campaign, Tommy Hilfiger welcomes Kendall Jenner to the Tommy family. Kendall joined the family which includes Ebony Riley, Fai Khadra, Travis Bennett, Devon Lee Carlson, and Hannah Logan. Photographed by Renell Medrano, the tight-knit group are captured during upbeat moments in preppy modern classics. “Tommy makes great classics, reimagined for today,” says Kendall. “Each […]
Introducing @Denimology: Abrand Jeans
We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]
Levi’s S/S 2024 Made In Japan Capsule
Levi’s latest launch is like a bespoke denim dream for denim lovers, the Made in Japan collection. Featuring amazing color patches, artful embroidery techniques, and fresh finishes, this collection offers a modern take on beautiful Japanese fabrics that have become some of the most coveted fabrics in the world. After denim manufacturing made its way […]
NOK NOK Fall/Winter 2024 Lookbook
NEVER ENDING SIN Nok Nok released its fall/winter 2024 collection, named “never Ending Sin”, inspired by the dark and turbulent times we are going through,… the energy crisis, war in Gaza and war in Ukraine is setting the tone for a kind of grey and uneasy mood. Blending tones of greys & blacks with touches […]
Lee x Basquiat Collaboration
This past February 6th, 2024, Lee® launched their super cool newest collaboration featuring the work of artist Jean-Michel Basquiat. Available globally, the Lee x Basquiat capsule blends legendary denim and groundbreaking art in unique styles for men and women. Bursting onto the New York City art scene in the ‘80s, Basquiat’s use of bright colors and striking graphics […]