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Levi’s® – The Pride 2026 Collection
For Pride 2026, Levi’s® is celebrating the legacy of queer motorcycle clubs and honoring the community protectors who became symbols of strength, safety, and solidarity. Titled “Together, We Ride,” the collection pays homage to the trailblazers who carved out spaces of belonging on the open road, reminding us that Pride is not only a celebration, […]
Louis Vuitton Resort 2027 – Denim Included👖💙
The Louis Vuitton Resort/Cruise 2027 was one of the strongest luxury denim statements of the season. Presented by Nicolas Ghesquière at the The Frick Collection in New York, the collection merged uptown polish with downtown streetwear energy — mixing tailored Parisian silhouettes with sporty American denim references. A major inspiration came from a rare 1984 […]
rag & bone – Resort 2027 Men’s Lookbook
The rag & bone Resort 2027 is not loud, not trend-chasing, and definitely not experimental. Instead, this collection is about quietly evolving classic American styles. And honestly? That’s exactly why it matters. Because this is the kind of denim and menswear people will actually wear daily. Swaim Hutson, head designer of rag & bone’s menswear, […]
Hyunjin – GUESS Global Brand Ambassador
K-pop star Hyunjin from Stray Kids was officially announced as the global brand ambassador for GUESS and GUESS JEANS, launching a worldwide denim campaign for the brand. Hyunjin brings a huge international fan base, making him a powerful marketing face for denim. GUESS is using the global pop stars to modernize its classic American denim […]
Levi’s “Behind Every Orignal” Campaign
This past Sunday, exactly during Super Bowl, Levi’s launched “Behind Every Original”, a bold new global campaign celebrating the people who push culture forward. And there’s one cheeky twist. Debuting during one of the biggest sporting moments of the year, the anthem film “Backstory” flips expectations by showcasing celebrity icons and everyday originals exclusively from […]
Pacsun – Spring 2026 Ad Campaign
Pacsun released its newest men’s and women’s spring campaign for 2026. Shot in sun-soaked locations across Brazil, the campaign highlights an all-local cast of youth models, capturing the country’s vibrancy and beauty with Pacsun’s latest styles. The setting serves as a cultural reference point, reflecting the global influences shaping how young consumers dress, travel, and […]
Kaia Gerber x RE/DONE – New Creative Partner Role
Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans. Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns. “RE/DONE has always felt like a natural extension of […]
GUESS? – Spring 2026 Ad Campaign
GUESS? announced global entrepreneur and fashion icon, Chiara Ferragni, as the face of its Spring/Summer 2026 global advertising campaign. The campaign was captured through the cinematic lens of the renowned Morelli Brothers. A symbol of innovation, self-expression, and digital influence, Ferragni embodies a bold new chapter for GUESS. One that bridges the brand’s iconic heritage with […]
KSENIASCHNAIDER x Lee Cooper Collab is LIVE!
The KSENIASCHNAIDER x Lee Cooper collaboration merges British denim heritage with the avant-garde, upcycled aesthetic of the Ukrainian label. Founded in London in 1908, Lee Cooper began its story with workwear. Its focus on quality, durability, and functionality defined the brand’s identity as the original British denim label. These same principles resonate with KSENIASCHNAIDER’s philosophy: […]
Levi’s Fall 2025 Capsule – Twisted Denim
Committed to honoring its heritage while embracing contemporary design, Levi’s® continues to push the boundaries of denim innovation. For the Fall/Winter 2025 Collection, the new Twisted Denim capsule builds on the brand’s unparalleled history of delivering denim fits at the forefront of trends. Actually, this capsule revives a style originally introduced in 1999: jeans with asymmetrically twisted […]