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Sasson x Johnny Was – A New Era Comeback!

sasson

The Sasson x Johnny Was collaboration, set to launch this week, merges the iconic heritage of Sasson Jeans with Johnny Was’s bohemian style. The campaign, starring supermodel Lily Aldridge, celebrates the return of Sasson, reimagined for a new generation with a blend of nostalgia and modern fashion. The first drop will include eight denim styles, […]

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Wrangler Bespoke – For Women By Women

Wrangler

 Wrangler®, today launched Bespoke, a new collection of jeans developed by women for women. Created by an all-female design team with a campaign fronted by female Wrangler employees, Wrangler Bespoke introduces a new era in women’s denim design. The collection marks Wrangler’s most ambitious women’s line to date, inspired by in-depth research to address the challenges of finding the perfect […]

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Let Us Introduce Thorum – Wear With Your Jeans

thorum

While looking for what’s out there we went for different, eye-catching, oh man, we need this right now! This said, what you will find here is not going to be your regular run-of-the-mill wear-with-your-jeans feature. We are especially proud to feature some less well known and/or new brands here. Outstanding for their unique products which […]

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Levi’s(R) x JJJJound  – Second Collaboration

collaboration

Levi’s(R) & JJJJound will launch there second collaborative capsule, following the success of their first joint collection, This season, focus shifts to a dark washed denim palette, presenting a ten-piece range of apparel and accessories that seamlessly blends timeless Levi’s® denim craftsmanship with JJJJound’s minimalistic design philosophy.   Starting off the collection is the 501® ’93 Jeans, made from […]

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Let’s Agree To Disagree? Skinny Black Jeans

skinny jeans

Every fashionista, every fashion conscious person, every fashion blog and magazine have been declaring the death of skinny jeans. But what does this actually translate to in “real” life, huh? Tell us you haven’t (shamefully) reached into your closet and grabbed your last year’s favorite skinny jean… we hear you! And it was like most […]

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Chanel x Lily-Rose Depp in a Denim Mini-Skirt!

chanel

Chanel is introducing a new accessory – part watch, part wired headphones – linked together with the brand’s trademark chain. The collaboration is about the luxury brand and Lily-Rose Depp with headphones/necklace/watch wearing a super cute denim skirt! The reason why Chanel chose Lily-Rose is because she is one of the celebs bringing wired headphones back […]

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Levi’s® x Kiko Kostadinov – A New Collaboration

Levi's

Levi’s® and Kiko Kostadinov partnered on their first collaborative project encompassing both men’s- and womenswear. Each capsule collection premiered as an integrated component of Kiko’s mainline runway shows during Paris Fashion Week earlier this year in January 2024 and March 2024, respectively. On the Menswear side, Kiko Kostadinov reinterpreted Levi’s® Engineered Jeans™ archival features from the 1990s, […]

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GAP Says Let’s Do It Like The Kids – Dance !

Gap

Fair enough. Let’s do it like the kids – dance! Remember Gap’s cutest ad campaign for their kid’s BTS campaign? So, the Gap dancing continues, and this time it’s about us (adults?!):-) The brand just launched their fall ‘Get Loose’ campaign starring Troye Sivan and dance group, CDK Company. Directed and choreographed by Sergio Reis. Set […]

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Another A-Mazing Calvin Klein Ad Campaign!

calvin klein

Calvin Klein’s ad campaigns are something we enjoy watching every season! After featuring Camila Morrone, Jungkook  and BLACKPINK‘s Jennie in his spring 2024 campaigns, now it’s Mingyu. The rapper, a member of supergroup, Seventeen, is the star of a new Fall 2024 Calvin Klein campaign. The iconic brand released the imagery Friday, flooding social media with photos […]

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