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The Strike Gold – For All Denimheads Out There
The Strike Gold is a Japanese denim brand based in Kojima, Okayama — one of the world’s legendary denim regions. Guided by Thoru Hamamoto, The Strike Gold relentlessly pursues perfection. Skilled artisans proficient in “Kibata” raw denim manufacturing produce each item, including leather accessories. Notably sturdy at first, the items gradually mold to comfort, revealing […]
True Religion – New True Winter 2025 Campaign
This month, global lifestyle brand, True Religion, launched their latest ad campaign. Titled ‘New Year, New True’, the campaign features, media personality and entrepreneur, Chelley Bissainthe, and artist/rapper Kalan.FrFr. Designed to capture a confident, forward-looking mindset at the start of the year, the campaign reinforces denim as the foundation of the brand while expanding the […]
Let Us Introduce Fullcount Denim Maker
What makes Fullcount so special is their heritage craftmanship. Founded in Osaka to recreate classic American denim wear, Fullcount is part of Japan’s renowned denim tradition. They are on the same level as denim makers like Evisu and Studio D’Artisan. One of the legendary “Osaka 5” denim brands, Full Count was founded in 1992 by […]
Denim Tears – “YOU WON’T BLEED US”
Founded in 2019 by designer and aesthete, Tremaine Emory, Denim Tears debuted their first denim collection for winter 2025. The collection, titled “YOU WON’T BLEED US,” launched this month, featuring collaborations (Rolling Stones, Black Yankees) and its own core denim line, “DENIM BY DENIM TEARS,” with iconic Cotton Wreath motifs on new straight/loose fits. Key items […]
Pacsun – PS Vintage Powered by SPRINGY
In the last few years vintage clothing, especially vintage jeans, have become increasingly popular – if not THE thing! More and more brands are including vintage items or creating vintage capsule collections. And one of them is Pacsun. Pacsun just launched its official vintage platform: PS VINTAGE. Now live today, the debut men’s and women’s collections were curated […]
Let’s Talk About Benzak Denim Developer
Benzak Denim Developers is a denim and lifestyle brand based in Amsterdam, founded in 2013 by Lennaert Nijgh. The idea behind Benzak began long before the launch. Lennaert was drawn to high-quality raw denim from Japan as a teenager. After studying at the Amsterdam Fashion Institute and working in the denim product development industry, he […]
If You Love Anything Vintage – Mister Freedom
Mister Freedom was founded in 2003 by French-born vintage-aficionado Christophe Loiron. The brand began as a vintage retail store and atelier in Los Angeles. The shop at 7161 Beverly Blvd houses not only their in-house collections but also a large curated inventory of vintage clothing, textiles, accessories, and ephemera, sometimes dating back to the 19th […]
Introducing: Size-Inclusive DE:Part Denim
DE:Part Denim – New kid on the block, or better still, new denim on the block! DE:Part launched its first collection of inclusive denim this Fall 2025. Its debut collection includes ten denim silhouettes available in three washes along with four signature tees and tanks offered in three colorways. The pieces of this collection are […]
Hawksmill Denim Co. – Denim From The UK
Hawksmill Denim Co. is a British-based premium denim brand, founded in 2015. Their mission is to make “the best jeans possible” by focusing on quality materials, traditional manufacturing, and longevity rather than chasing fashion cycles. Production is done in small batches: the brand emphasizes slow fashion: “Our jeans are made slowly and with care by […]
Abercrombie – The Perfect Western Jeans
As we have pointed out in our trend reports for quite some time, the Western trend is definitely a thing – and not going anywhere soon. So, if you’ve been seeing more cowboy boots, boot-cut jeans, and denim styled like ranch wear lately, you’re not imagining it! This revival isn’t just rural or novelty. Big […]