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Yaku – Spring 2026 Denim Looks
Ok, so we’re not even in full fall mode – yet- but still! There is nothing more exciting than finding our about new denim styles to come. New brands – or maybe brands which are not so new but haven’t been featured here @Denimology yet… Like Yaku. One of the brands that called our attention […]
Filson X Wrangler – Limited Edition Capsule
Wrangler and Filson have come together this fall, releasing a limited-edition, 10-piece capsule collection capturing the spirit of the American frontier in form, function, and style. Designed as a true meeting of minds and materials, one forged in denim and one born of waxed canvas and wool, the collection fuses the DNA of both brands. […]
Vintage Heavy – Quite Unique Denim!
Founded by Jason Geter, Vintage Heavy is a lifestyle/apparel brand targeted at people who are enthusiasts of heritage style. Embracing the blue-collar intersection of art, fashion and function, Vintage Heavy is a lifestyle brand reimaging classic American menswear. Geter, a global entrepreneur blends his love for music with an understanding of high-end retail, creating a […]
Shockoe Atelier – Lifetime Repairs Guarantee
Shockoe Atelier is a denim-and-heritage apparel brand, founded in Richmond, Virginia (Shockoe Bottom neighborhood). All denim is crafted at the same location: the atelier, workshop, retail and manufacturing. Their mission is to make denim garments (jeans, jackets, etc.) ethically, by hand, in small batches – applying workwear and artisan principles. And worth mentioning is definitely […]
Balenciaga Spring 2026 – Good Bye Denim!?
Good bye, Demna – and hello Pierpaolo. Pierpaolo Piccioli’s first Balenciaga collection for Spring 2026 felt like a haute couture coronation. Reverent, sculptural, and royally coutured. But… So ok, in returning to the house’s architectural roots, he totally overlooked Balenciaga’s appeal to the young and trendy. Seriously, there’s nothing wrong with Piccioli’s vision of the […]
Scotch & Soda – “Let It Rain”
Scotch & Soda, the Amsterdam-based fashion brand, is thrilled to announce the launch of their new ‘Let It Rain’ collection designed in celebration of the 750 year anniversary of the city of Amsterdam. So cool – looks like now we can walk in the rain AND enjoy it wearing “rainproof” denim! Amsterdam is full of […]
GapStudio x Gwyneth x Apple Ad Campaign
Gap has tapped Gwyneth Paltrow and her daughter, Apple Martin, to front the Fall/Winter 2025 GapStudio Collection 03 campaign. Fall/Winter 2025 – One collection, two generations, Brought together by classics made to wear and share. The campaign was shot by Mario Sorrenti, with creative direction by Zac Posen, EVP and creative director of Gap Inc. Included […]
Re-Imagine Your Jeans’ Back Pockets!
Who says that back pockets can really only be featured at the back of your jeans?! Well, Ukrainian based denim brand, KSENIASCHNAIDER, certainly doesn’t think so! The brand’s designer duo, Ksenia and Anton Schnaider, just created a capsule collection adding back pockets practically everywhere. Ksenia Schnaider’s Pre-Fall 2025 collection named “Army of Me”, includes a […]
Rogue Territory (RGT) – Denim Made in LA
Rogue Territory (RGT) is co-owned by Karl Thoennessen and Leslie Yeung, and began in 2008 as a custom denim workshop, located within American Rag’s World Denim Bar in Los Angeles. The brand offered fully bespoke one-of-a-kind denim pieces to a select clientele. In 2009, Rogue Territory stopped making custom jeans to focus on ready-to-wear, and launched their […]
Gucci Spring 2026 – Pre-Collection Looks
Great news – at least for those among us who worship at the altar of Demna ex Mr. Balenciaga. Demna Gvasalia, who ditched Balenciaga for Gucci earlier this year, just debuted his first collection for the legendary Italian house. Demna had teased his first fashion ideas with a communications blast entitled: “Gucci: La Famiglia”, showing several score of looks in […]