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Levi’s Celebrates 150 Years of 501 Jeans
(and so do we!) Not just one story, but billions of stories. Captured on camera. Traded between new friends. Discovered in the depths of abandoned mines. In barrels heading across the Atlantic. Even in the obituaries section. And some are so unbelievable even we can’t believe them all. Read more here. The greatest story ever […]
Levi’s® Blue Tab™ Collection – Second Drop
Levi’® Blue Tab™ collection is the brand’s most elevated expression of denim craftsmanship to date. With its latest Blue Tab™ drop, the brand is delivering its most elevated and sophisticated expression of denim artistry. The premium collection celebrates Japanese denim in its purest form through covetable fits and impeccable construction that honors time-honored traditions while embracing […]
JELADO – “Last Resort Denim”
Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations. “LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even […]
Levi’s® 501® Curve -The Iconic Jean, Reimagined
Great news for the curvy ladies out there! If you’ve always dreamt about wearing a pair of the iconic Levi’s® 501® jeans, but they never really fitted your body type, The wait has ended. Remember, it all started with Beyoncé… (read here)! For over 150 years, the Levi’s® 501® jeans have remained the gold standard of […]
Introducing: ONI Denim Made In Japan
ONI Denim takes its name from “ONI” (Devil). The origin of the name ONI traces back to the brand’s first business visit to retailers in Tokyo. The distinctive texture of the original ONI jeans left a strong impression on the retailers, likened to the rugged face of a devil (“oni” being the Japanese word for […]
TCB Jeans – “From The Good Old Days”
Founded by Hajime Inoue in 2012 in Kojima, Okayama, a city famed for denim production, TCB stands for “Taking Care of Business”. And also affectionately “Two Cats Brand,” honoring Inoue’s love of cats. “Denim of the people, by the people, for the people.” Specializing in recreating classic American denim form the 1920’s to the 1960’s, TCB […]
Levi’s® & Nike – Coolest Denim x Sports Collab
Levi’s® and Nike have joined forces once again for their most anticipated collection. And this time it’s about merging the rich denim heritage of Levi’s® with Nike’s legendary Air Max 95 silhouette. At the center of the new collection are three iterations of the legendary Nike Air Max 95 in White/Ecru, Black, and Denim that give a nod to […]
Undercover – Spring/Summer 2025 Denim & Leather
We recently featured the amazing collaboration of Undercover x Levi’s. And now check out some very unique Undercover Spring/Summer 2025 denims and leathers, designed by the brand’s creator and founder, Jun Takahashi. This men and women’s collection showcases the brand’s signature fusion of avant-garde aesthetics with utilitarian details. A standout piece from the collection is […]
It’s Time Again – Get Ready For Denim Shorts!
One of the best things about summer?! Well, obviously besides sun, beach/pool, outdoors! Denim shorts – bring it on! And this summer 2025 there are absolutely no limits when it comes to style, fit, leg-length, clean, distressed…. Denim shorts are not just a seasonal basic anymore but a key fashion statement, with almost every denim […]
S/S 2025 – Hello Again, Low-Rise Jeans!
Low-rise jeans are making a notable comeback this spring and summer, reimagined with modern silhouettes and styling. This resurgence blends early 2000s nostalgia with contemporary fashion sensibilities, offering a fresh take on a once-controversial trend. And bringing back the The Y2K era, a cultural phenomenon of the late 1990’s and early 2000’s. One of the other […]