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Levi’s Celebrates 150 Years of 501 Jeans
(and so do we!) Not just one story, but billions of stories. Captured on camera. Traded between new friends. Discovered in the depths of abandoned mines. In barrels heading across the Atlantic. Even in the obituaries section. And some are so unbelievable even we can’t believe them all. Read more here. The greatest story ever […]
Which Denim Trends Will Be Hot In 2026
After Christmas sales are happening right now. You are being swamped with so many options you don’t even know where to start looking. And if you’re thinking about buying new jeans – well, this is where your Denimology team comes in once again with some useful đź‘–suggestions. Below you can find an overview of denim […]
Ecru Denim – Right Now And All Year Long!
Ecru (natural, unbleached off-white denim) isn’t seasonal. Actually, it’s one of the most versatile pieces you can own. Ecru denim isn’t “seasonal white”, it’s a 365-day neutral. Styled with the right textures and colors, it works in winter layers, summer heat, and every month in between. Here’s why you can wear it right now and […]
Top Trend F/W 2025 – Western Jeans
The western-denim look is absolutely a thing right now. According to trend reports, the western aesthetic or cowboy-core is back in full swing for fall and winter 2025, And – definitely – denim is central! So, it’s not just the boots and hats anymore. The western cult is influencing cuts, washes, and detailing on jeans […]
The Super Slim Is The “New” (2026) Skinny!
So that’s good news for all of you out there who have been dearly (and sadly) missing the skinny jeans. There is a new skinny version out there, the 2026 version. And it’s a s skinny as it can get except for the tight tapering at the ankles. We checked out and featured many lookbooks […]
Levi’s® Blue Tab™ Collection – Second Drop
Levi’® Blue Tab™ collection is the brand’s most elevated expression of denim craftsmanship to date. With its latest Blue Tab™ drop, the brand is delivering its most elevated and sophisticated expression of denim artistry. The premium collection celebrates Japanese denim in its purest form through covetable fits and impeccable construction that honors time-honored traditions while embracing […]
JELADO – “Last Resort Denim”
Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations. “LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even […]
Levi’s® 501® Curve -The Iconic Jean, Reimagined
Great news for the curvy ladies out there! If you’ve always dreamt about wearing a pair of the iconic Levi’s® 501® jeans, but they never really fitted your body type, The wait has ended. Remember, it all started with BeyoncĂ©… (read here)! For over 150 years, the Levi’s® 501® jeans have remained the gold standard of […]
Introducing: ONI Denim Made In Japan
ONI Denim takes its name from “ONI” (Devil). The origin of the name ONI traces back to the brand’s first business visit to retailers in Tokyo. The distinctive texture of the original ONI jeans left a strong impression on the retailers, likened to the rugged face of a devil (“oni” being the Japanese word for […]
TCB Jeans – “From The Good Old Days”
Founded by Hajime Inoue in 2012 in Kojima, Okayama, a city famed for denim production, TCB stands for “Taking Care of Business”. And also affectionately “Two Cats Brand,” honoring Inoue’s love of cats. “Denim of the people, by the people, for the people.” Specializing in recreating classic American denim form the 1920’s to the 1960’s, TCB […]