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Wrangler® x Buffalo Trace Collaboration
Today we’d like to share with you news about a super collaboration of two iconic brands, Wrangler and Buffalo Trace, united by a spirit to live well, enjoy the moment and celebrate the art of coming together. Wrangler® launched a limited line of clothing with Buffalo Trace Bourbon, the flagship whiskey handcrafted at the World’s Most Award-Winning […]
Wrangler x Barbie – The PINK Collaboration
As it’s the year of Barbie, there’s no better time to share some of the latest pink, western fashion you should be shopping this season. From the latest and ever nostalgic Wrangler x Barbie collection to the carefully crafted, luxury western handbags from Heritage Brand, these products give all the best pink vibes. The Western Shirt Dress ($89.99) offers […]
KENZO x Levi’s Collaboration
KENZO and Levi’s® have teamed up to launch the KENZO x Levi’s® capsule collection. This collaboration – the first ever collaboration under Nigo at KENZO – fuses the cultural heritages of the Parisian-Japanese fashion house and the iconic American apparel company to create a collection composed of around 20 gender inclusive garments and accessories crafted […]
Lee x Daydreamer Collaboration
CRAFTED FOR THE LEGENDS OF TOMORROW Hard-wired and vintage-inspired. The Lee x Daydreamer collection remasters archival prints with traces of ‘90s nostalgia and workwear inspiration for looks that are ready to be loved and worn on repeat. This limited-edition release reimagines heritage styles with a dose of Californian sunshine. One of the most well known […]
Born x Raised x Levi’s Collaboration
Today, June 9th, Levi’s is releasing – Born x Raised x Levi’s® – its latest collaboration with LA-based brand, Born x Raised. Born x Raised is more than simply a clothing brand. It’s a way for founder Spanto to preserve both his heritage and the history of the city he was born and raised in. […]
Lee x The Brooklyn Circus Collaboration
Lee just launched a new collection with The Brooklyn Circus, available in the US and Europe. The 133-year-old iconic denim and casual apparel brand united with the Black-owned prep wear brand through the connection of craftsmanship and telling stories through style.
JOOP! Jeans – Fall/Winter 2025 Ad Campaign
Let’s talk about German denim brand, JOOP! Jeans today! JOOP! is a German luxury fashion house founded by designer Wolfgang Joop in 1986. The brand became known for its bold, expressive style and offerings ranging from fashion and accessories to homeware and fragrances. In 1988, the brand introduced JOOP! Jeans, a secondary denim and sportswear […]
Wrangler x ROA – Denim Of The Future
Wrangler and ROA, a leader in the evolution of technical outdoor aesthetics, have released a limited collection. This capsule was created from a fusion of Italian technical craftsmanship and American denim heritage. A reflection of the growing influence of outdoor performance wear in the urban and streetwear fashion space, the Fall/Winter ‘25 collection was created using ROA’s technical design DNA, […]
DKNY x Hailey Bieber – F/W 25 Ad Campaign
DKNY launched their new ad campaign for Fall/Winter 2025, introducing Hailey Bieber as the brand’s new global face. This new collaboration marks a fresh chapter for DKNY, rooted in New York street style and reflecting Bieber’s timeless, self-assured and effortlessly cool appeal. The campaign was shot by photographer Mikael Jansson in a stripped-back, industrial warehouse […]
Introducing @Denimology – C.O.F Studio
Founded in 2013 by industry veteran, Per Fredriksson, C.O.F. Studio was born from the idea of collaboration with trusted suppliers and experts, aligning Swedish design sensibility with Italian and Japanese heritage craftsmanship. The name reflects their ethos: a “Circle Of Friends” across fabric mills, hardware makers, and garment makers all driven by quality and passion. […]