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Lee x Pull&Bear Collaboration
Iconic apparel brand, Lee®, has teamed up with Pull&Bear to create a collection that spotlights denim in new contemporary styles. The aim of this capsule is to bring the most authentic essence of denim – inspired by Lee’s western heritage – into the current moment, something that has always been present in both Lee® and Pull&Bear. The […]
Wrangler® x Buffalo Trace Collaboration
Today we’d like to share with you news about a super collaboration of two iconic brands, Wrangler and Buffalo Trace, united by a spirit to live well, enjoy the moment and celebrate the art of coming together. Wrangler® launched a limited line of clothing with Buffalo Trace Bourbon, the flagship whiskey handcrafted at the World’s Most Award-Winning […]
Wrangler x Barbie – The PINK Collaboration
As it’s the year of Barbie, there’s no better time to share some of the latest pink, western fashion you should be shopping this season. From the latest and ever nostalgic Wrangler x Barbie collection to the carefully crafted, luxury western handbags from Heritage Brand, these products give all the best pink vibes. The Western Shirt Dress ($89.99) offers […]
KENZO x Levi’s Collaboration
KENZO and Levi’s® have teamed up to launch the KENZO x Levi’s® capsule collection. This collaboration – the first ever collaboration under Nigo at KENZO – fuses the cultural heritages of the Parisian-Japanese fashion house and the iconic American apparel company to create a collection composed of around 20 gender inclusive garments and accessories crafted […]
Lee x Daydreamer Collaboration
CRAFTED FOR THE LEGENDS OF TOMORROW Hard-wired and vintage-inspired. The Lee x Daydreamer collection remasters archival prints with traces of ‘90s nostalgia and workwear inspiration for looks that are ready to be loved and worn on repeat. This limited-edition release reimagines heritage styles with a dose of Californian sunshine. One of the most well known […]
Born x Raised x Levi’s Collaboration
Today, June 9th, Levi’s is releasing – Born x Raised x Levi’s® – its latest collaboration with LA-based brand, Born x Raised. Born x Raised is more than simply a clothing brand. It’s a way for founder Spanto to preserve both his heritage and the history of the city he was born and raised in. […]
Lee x The Brooklyn Circus Collaboration
Lee just launched a new collection with The Brooklyn Circus, available in the US and Europe. The 133-year-old iconic denim and casual apparel brand united with the Black-owned prep wear brand through the connection of craftsmanship and telling stories through style.
Wrangler x Lainey Wilson Spring 2026 Campaign
Wrangler partnered again with country music star Lainey Wilson. This time it is for Wrangler’s Spring 2026 ad campaign. This newest collection is focused on Western heritage, boho flair, and definitely bold denim styles. Blending classic Wrangler denim with Lainey’s rock-n-roll meets cowgirl aesthetic. Yeah, when Wrangler and Wilson team up, you can count on two things: authentic western […]
GUESS? – Spring 2026 Ad Campaign
GUESS? announced global entrepreneur and fashion icon, Chiara Ferragni, as the face of its Spring/Summer 2026 global advertising campaign. The campaign was captured through the cinematic lens of the renowned Morelli Brothers. A symbol of innovation, self-expression, and digital influence, Ferragni embodies a bold new chapter for GUESS. One that bridges the brand’s iconic heritage with […]
W.H. Ranch – Authentic Western Style Dungarees
Authentic, Kansas-made Western wear from the Dungaree Dude W.H. Ranch, also known as W.H. Ranch Dungarees, is a one-man artisan denim brand best known for handcrafted, vintage-inspired jeans and western workwear made in the U.S. by denim craftsman Ryan Martin Since galloping onto the jeans scene in 2011, Martin has stitched his way to fame, […]