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Ann Demeulemeester Pre-Fall/Fall 2026 Lookbook
For this coming Fall 2026, Ann Demeulemeester reimagines the brand’s signature dark romance and battered romanticism into a highly wearable, enduring wardrobe. Under Stefano Gallici, denim became one of the house’s most important building blocks. Rather than classic blue jeans, Gallici approached denim with the same dark romanticism and rock-and-roll attitude that define Ann Demeulemeester. […]
Valentino Resort 2027 – Denim Looks
The Valentino Resort 2027 collection introduces a cast of so-called ‘Villain Teens’ dressed in tartan, sequins, and slogan sportswear. And also in denim. Set against the faded grandeur of Villa Gaia Gandini, the attitude is clear: it’s playful, irreverent, and rebellious enough without causing too much concern. The Villain Teens’ character, however, remains elusive. Under […]
GUESS x Minions & Monsters Capsule
GUESS united with Illumination and Universal Products & Experiences for a capsule collection. This capsule is inspired by Illumination’s riotous new film ‘Minions & Monsters’, which blends vintage Hollywood glamour with iconic American denim. All reimagined through joyful, photo-realistic graphics and archival-inspired silhouettes. Certain to be the blockbuster action-comedy of the summer, Illumination’s ‘Minions & Monsters’ arrives in theaters July […]
FRAME × Alexandra Leclerc – Spring 2026 Capsule
Get ready for high fashion! Alexandra Leclerc’s collaboration with FRAME brings ‘it girl’ looks and the highly anticipated Leo jeans. French-Mexican influencer, Leclerc, has collaborated with FRAME on a new capsule collection which will be available as of May 1st, 2026. Frame introduced its newest collaboration with Alexandra Leclerc, the “It” Girl influencer, art curator and wife […]
Good American x Dolly Parton Collaboration
The Good American x Dolly Parton Spring 2026 collaboration – “Dolly’s Joleans” – is the third capsule between Dolly and the brand. The capsule is totally inspired by country glam and vintage Western denim. The campaign features Dolly at age 80 wearing crop tops, flared jeans, and crystal-embellished denim, emphasizing confidence and self-expression. Her signature […]
Goodbye, Adriano Goldschmied – RIP
It is with great sadness that I have to write today’s feature about Adriano Goldschmied leaving us. Yes – Adriano Goldschmied, widely known as the “Godfather of Denim”, passed away yesterday, April 5, 2026, in Italy after a long illness. Today, the world of fashion, and especially the world of denim, says goodbye to a […]
Vuori – Denim Capsule Collection
Sportswear brand, Vuori, launched its first-ever women’s denim collection. As a brand rooted in coastal California living, introducing women’s denim marks a natural and authentic extension of the Vuori lifestyle. Vuori is primarily known for athleisure and performance apparel, but the brand has experimented with this small denim capsule as part of expanding beyond workout […]
KSENIASCHNAIDER Pre-Spring 2026 Lookbook
For Pre-Spring 2026, KSENIASCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit. This transitional collection is built around denim which is the core of KSENIASCHNAIDER’s identity. Embroidered jeans, hemp dresses and shirts, and soft knitwear come together to […]
Gucci Pre-Fall 2026 Lookbook
Gucci’s Pre-Fall 2026 isn’t a traditional runway. It’s a lookbook shot by Demna himself and described as a kind of “imagined show”. The denim pieces here play a supporting but important casual role in a collection. We have to say that: Demna Gvasalia – former Balenciaga, now Gucci – has definitely calmed down! Or however […]
Wrangler x Lainey Wilson Spring 2026 Campaign
Wrangler partnered again with country music star Lainey Wilson. This time it is for Wrangler’s Spring 2026 ad campaign. This newest collection is focused on Western heritage, boho flair, and definitely bold denim styles. Blending classic Wrangler denim with Lainey’s rock-n-roll meets cowgirl aesthetic. Yeah, when Wrangler and Wilson team up, you can count on two things: authentic western […]